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Latest Version Of GMI Net-MR Software Makes Global Market Research Faster And Easier

Marketing research solutions provider highlights panel management and questionnaire functionality among key enhancements in new product

SEATTLE – April 18, 2005 – GMI (Global Market Insite, Inc), the only company to offer a complete integrated solution for global internet-based market research, today announced the new version of its core product, Net-MR 5.0, a comprehensive suite of online software. The product includes improvements to Net-Panel and Net-CATI, plus a new survey authoring application, Design Studio. Net-MR 5.0 enables market research organizations to survey global panels and process questionnaires that can be used simultaneously for data collection by the Internet, computer assisted telephone (CATI) and computer assisted personal interviewing (CAPI).

Responding to customers growing demand for software solutions that can handle and manage global, large and complex surveys in one powerful application, Net-MR was enhanced with increased capacity and performance, as well as improved panel management capabilities to scale with companies’ needs. With more flexibility, Net-MR 5.0 can integrate with legacy systems and companies’ existing software, such as incentive management and customer relationship management (CRM) applications.

“Net-MR 5.0 is an important step forward in the evolution of GMI's vision for the research industry” said Rob Monster, CEO of GMI “The latest release brings a Net-Panel tools suite that is capable of hosting the largest online panels and can quickly capture and deliver market intelligence from multi-country surveys. With our research software development team, which is the largest in the industry, GMI has increased our focus on making Net-MR 5.0 easier to use and more robust than ever, to meet the needs of our customers.”

GMI added a number of new features to help users easily manage huge volumes of information, such as: a useful “household” concept within the Net-Panel application, which groups data from survey panelists who share similar attributes, and the new Question Library to store survey questions over time, enhancing survey design productivity.

Leveraging the flexibility of the web services model, Net-MR intuitively simplifies the process of sharing and transferring data between offline and online applications. For instance, the enhanced Net-CATI application now gives customers the ability to affordably integrate telephone interviewing into their internet-based solution, while the Design Studio provides a single interface for designing both online and offline surveys. The Design Studio supports mixed-mode data collection, allowing a market researcher to use a single surveying tool to run surveys that are based on web, telephone and personal interviewing.

For a seamless feel between Net-MR and a customer’s website, GMI now offers even more pre-defined templates to create a survey portal to match a company’s website. Furthermore, GMI maintains its expertise in global market research by providing even better support for multi-country and multi-lingual panels and surveys with simple translation tools.

About GMI

GMI is the only company that provides a full spectrum of integrated solutions for global market research, including Net-MR advanced software, global panels, and service bureau capabilities. GMI’s double opt-in managed panels are the world’s largest, with more than 200 participating countries, and offer a single solution for global sample. Founded in 1999, GMI has operations on five continents.