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GMI Announces Strategic Alliance with Sawtooth Software

GMI to supplement its global market research solutions with conjoint analysis tools in Asia-Pacific and Latin America

SEATTLE – November 14, 2005 – GMI (Global Market Insite, Inc.) today announces a strategic alliance with Sequim, Wash.-based Sawtooth Software, the market leader in conjoint analysis software solutions across the globe. Under the terms of the agreement, GMI, the only company that provides a full spectrum of integrated solutions for global market research, will be an authorized third-party distributor for Sawtooth Software products throughout Asia-Pacific and Latin America.

As part of the agreement:

• GMI customers who use Net-MR, the world’s only fully integrated net-centric suite of market research management software, will be able to more easily leverage Sawtooth Software's conjoint analysis tools in their market research projects.
• Researchers in Asia-Pacific and Latin America will be able to purchase Sawtooth Software products through GMI’s sales staff and receive technical support from GMI’s 24-hour support group.
• Sawtooth Software’s customers will gain enhanced access to GMI’s global panels and service bureaus worldwide.
• Both companies will co-sponsor regional training conferences to educate customers about conjoint methodology and how to use Sawtooth Software tools.
• Future plans also include the joint development of a conjoint software ASP (Application Service Provider) model.

"Asia-Pacific and Latin America are increasingly embracing conjoint analysis research techniques,” comments Jim Weisfield, vice president of global business development for GMI. “Our established presence in these markets will provide full access to the industry's leading conjoint analysis and preference choice software tools combined with our knowledgeable, 24-hour technical support services. In turn, Sawtooth Software's expertise in the preference choice realm will broaden GMI's solutions capability, further validating our worldwide credibility as a leading provider of market research solutions and platforms."

"We lead the world in our niche, and Asia-Pacific and Latin America have excellent growth potential for our software,” explains Christopher King, president of Sawtooth Software. “We have found it challenging, however, to overcome the language, time zones, and cultural barriers in these markets. GMI's software strengths, global sales network, and ability to provide knowledgeable, 24-hour technical support now allow us to service these promising new markets."

The new strategic alliance enables customers in Asia-Pacific and Latin America to buy the following Sawtooth Software products directly from GMI:

• Choice-Based Conjoint (CBC/Web), the most frequently used choice-based conjoint software in the world
• Adaptive Conjoint Analysis (ACA/Web), which customizes the interview for each respondent to focus on the most relevant attributes and trade-offs
• Hierarchical Bayes (HB) estimation, a newer computationally intensive statistical method to improve the quality of conjoint results
• The Market Simulator, which is used for "what-if" analysis, predicting how buyers would react to specific market scenarios
• The MaxDiff/Web system, a trade-off-based technique for scaling multiple items (also known as best-worst scaling), especially valuable for cross-cultural research projects

Conjoint analysis is one of the most rapidly growing and widely used market research techniques today. It allows researchers to learn how demand for a particular product or service is related to features and pricing, as well as forecast the likely level of acceptance should that product be brought to market. This research technique can not only measure brand equity, but also provides exceptional results for product development, pricing research, competitive positioning, and market segmentation.

About GMI

GMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24x7x365 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, spanning across 200 countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents.

About Sawtooth Software

Sawtooth Software, which was established in 1983, is a global leader in tools for conjoint analysis, hierarchical Bayes estimation, and other quantitative market research software. Since 1986, Sawtooth Software has hosted the respected Sawtooth Software Conference. Papers presented at this conference are often cited in academic journals, books, and trade publications. Sawtooth Software is a privately owned company located in Sequim, Wash. For more information, please visit www.sawtoothsoftware.com.