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GMI Launches Research Analyzer 

Easy-to-use desktop analysis tool processes two million respondent records in a few seconds; enables market researchers to go from raw data to real-time, presentation-ready reports in a few clicks

Annual ARF Convention and Expo, New York – March 20, 2006 – GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions, today launched Research Analyzer, a cost-effective, powerful desktop analysis, reporting and publishing tool, which is at the core of GMI’s enterprise research management (ERM) vision . W ithout any scripting knowledge required , market researchers as well as marketing managers can now import very large datasets from various sources, generate dozens of complex cross tabs with up to two million respondent records in a few seconds, and publish real-time, presentation-ready reports with a few clicks using Research Analyzer’s easy-to-use drag-and-drop feature. Research data analysis and reporting is usually very labour-intensive, involves long waiting periods and requires expert programmers to use multiple, stand-alone analytical software applications. By eliminating and rolling the usual cumbersome and multiple exporting steps for report compilation from three tools into one, Research Analyzer enables market researchers to enhance their productivity, and have global market intelligence at their fingertips in a few minutes while reducing the overall cost of global research projects.

Research Analyzer offers professionals at market research firms, Global 2000 corporations, consulting companies and data processing houses one single, standard Windows user interface, which features a simple, uncluttered work environment that is fast and easy to navigate. Research Analyzer delivers the most common analytical features that a market researcher needs for a typical market research project, and is built in the language of market research, with only one syntax to learn. And because Research Analyzer is desktop-based, users are never inconvenienced by a s low Internet connection or failure.

“Research Analyzer has been designed to radically transform the whole experience of working with market research data ,” said Rob Monster , founder, president and CEO of GMI. “ With Research Analyzer at the core of our enterprise research management vision, we are positioned to become the partner of choice for market research professionals everywhere in the world by delivering best-of-breed multilingual, real-time applications and services, from sample management and data collection all the way to final analysis and reporting. By delivering faster, higher-quality market insights at key points in the planning process and at significantly reduced costs, we are enabling businesses worldwide to make better-informed decisions to stimulate growth and profitability.”

“Organizations today utilize a variety of market research tools and data to try to understand their customers and use of their products,” states Esteban Kolsky, research director at Gartner. “Main problem is that all of these reports and data are in different formats and reside in different locations. A centralized repository and analytical engine for all this data provides marketers with the ability to analyze research data in many new ways, resulting in powerful new insights and information. This reinforces the market trend towards using more insight from feedback data collected from users – giving organizations a more direct line to better understand their customers.”

Product features

Research Analyzer offers the following convenient features:

• Data analysis : provides industry standard algorithms for the most common statistical validation methods, including Chi2 test, T-test, categorical and quantitative values, deviation, error of the mean, rejection threshold, correlation, Gamma etc. Research Analyzer can generate 100 tables with 20*10 cells and 4,000 interviews per minute, and transforms survey data format into analysis data format (bit-vector) for optimized, error-free analysis.
• Data import : users can import research data from GMI’s Net-MR™, MI Pro’s Research Studio™ , NetReflector’s VantagePoint™, SPSS® and Triple-S™ for analysis and report generation. Other popular data format capabilities are being added in the future.
• R eporting : no matter how complex the data, the seamless integration of Research Analyzer with Microsoft ® Office applications enables users to create reports in seconds, customize them for individual clients, view analysis summaries, export in one easy step to HTML, Adobe PFD or XML, and deliver universal reports to any group of stakeholders. Complex tables and graphs are seamlessly integrated into market-leading desktop applications. Simple or complex tables and graphs can be pushed to Powerpoint, Excel, or PDF formats.
• Super-Dig™: enables users to quickly and easily identify results for specific segments.
• Live data update : instantly retrieves data from hosted sources, using Net-MR, VantagePoint and Research Studio. Other data sources will be added in the near future.
• Live application upgrade : users can download the latest Research Analyzer upgrades from GMI’s server as soon as they are available, without involving their internal IT resources.
• Instant results publishing : enables users to distribute research results to the widest audience in the least amount of time by seamlessly integrating with various standard publishing channels at the click of a mouse. Adjustment to publishing channels happens automatically (HTML, LiveTable TM for Microsoft Excel ® , PowerPoint ®, Adobe PDF and XML.) Publishing layout is fully customizable for clients with XML style sheets for both questionnaires (print, CATI/CAPI, Web) and analysis (print PDF, Web, PowerPoint.)

Pricing and availability

Research Analyzer is available for purchase in early April 2006 for a renewable annual license fee of US $995 per seat . First-year subscription to Research Analyzer includes a credit of $995 towards a future GMI project, including the conversion of legacy data sets or the hosting of proprietary data on GMI’s managed data warehouse. Multiple seat discounts are available. For more information on Research Analyzer, a product demonstration, or to sign up for a complimentary 30-day trial account, please visit www.researchanalyzer.com.

About GMI

GMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies.  Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24x7x365 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, spanning across 200 countries.  In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquartersin Seattle, Wash., GMI has operations on five continents.  NetReflector, Inc. based in Seattle, Wash., and MI Pro AS based in Drøbak , Norway , are wholly owned GMI companies. More information is available at www.gmi-mr.com or email us.