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GMI Acquires Media Intelligence to provide Interactive Experience 

Virtual shopping, copy testing and click mapping now a market research reality

London , August 30, 2006 – GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions, today announced the acquisition of Media Intelligence, a world leader in interactive media surveys based in London, UK. With Media Intelligence’s animated graphics and interactive techniques, GMI adds new capabilities to enhance the survey experience. Market researchers who use these state-of-the-art market research tools will be able to simulate product designs, store layouts, and other simulated experiences.

One of the exciting features that Media Intelligence brings to GMI surveys is the ‘virtual shopping experience’, which enables clients to build a retail shelf allowing survey takers to virtually pick up and critically examine a product. This functionality can be used to assess all aspects of the purchasing and decision-making process. The virtual shopping experience can be adapted into a range of shopping environments, from a supermarket shelf to a bookshop, where different types of front cover designs can be browsed.

“This technology provides our clients with a highly scaleable solution for conducting research that can benefit from experiences that are either immersive or highly interactive.” explains Rob Monster, founder and CEO of GMI. “Also, by making the survey experience as engaging as possible, our customers will enjoy a much more accurate picture of consumer behaviour due to substantially higher response rates. We identified Media Intelligence as the key player in developing and applying interactive technology, and are very excited to bring their expertise to our growing global client base.”

Click testing is another exciting element enabled by integrating Media Intelligence’s technology with GMI. As the respondent clicks on an image, a ‘heat map’ is generated, so that what consumers notice on the page can be accurately measured.

Media Intelligence can also create direct mail simulations, presenting survey respondents with an image of a pile of letters and allowing them to pick up a letter using the mouse. If an envelope is discarded, the animated graphic is crumpled up and thrown away.

Data collected in the Media Intelligence applications are also compatible with GMI’s Research Analyzer for data visualization and analysis.

About GMI

GMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies.  Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24x7x365 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, spanning across 200 countries and territories.  In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. More information is available at www.gmi-mr.com.

Media contact:

Carolyn Pignoly
GBC
Tel: +44 (0) 208 322 1922
Email: carolynp@gbc.co.uk

To learn more about Media Intelligence and view interactive survey demos, click here.