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GMI Launches PureSample.com to Protect Online Research Industry from Fraudulent Panelists

Provider of global market intelligence solutions launches industry wide initiative to assure online panel quality

ESOMAR Congress, London, September 18, 2006 - GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions, today announced the launch of PureSample.com (www.puresample.com), an industry wide initiative funded by GMI designed to protect the credibility of online market research as a valid and reliable method of data collection. PureSample.com is a public data repository of email addresses associated with panelists exhibiting low-quality or fraudulent response data. It includes GMI's own database of fraudulent panelists' email addresses, which have been detected via the company's extensive counter-measures designed to combat online panel fraud.

Registered panel managers across the industry can now enter one or more email addresses into the site's search engine and view each email address' fraud score, as well as export a report. PureSample.com works like a "credit bureau report" for online panels, whereby any fraud score higher than 0 indicates that the panelist has already been reported. Panel managers can also file fraud reports for respondents with questionable credibility, and search the database by email addresses in order to determine if other panel managers have filed bad fraud reports against a list of their own respondents' email addresses. The application is further enhanced with web services, which enable developers to interface with the PureSample.com database in real time over the Internet.

"GMI is passionate about preserving the integrity of online panels. Fraudulent respondent activity has the potential to dilute the credibility of the entire online market research industry in the eyes of both clients and the general public," comments Rob Monster, GMI's founder and CEO. "In partnership with thought-leaders on panel integrity, we have developed a meaningful solution for the benefit of the entire research community."

Some of PureSample.com's current features include:

• Safe and secure access via user login for filing panelists (score checking does not require login)
• Filing of single or batched suspicious panelists
• Querying of single or batched suspicious panelists
• Weighting of each suspicious panelist per infraction
• Summary and detailed report responses

GMI will continue to work closely with its expert partners to develop further enhancements to the site in the coming weeks.

Pricing and availability

PureSample.com is available now. Login is complimentary to any panel professional who wishes to add their list of fraudulent panelists to the PureSample database, or assess their list of panelists against the PureSample database.

About GMI

GMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24x7x365 service bureau capabilities, and one of the world's largest, highly profiled, double opt-in managed panels, spanning across 200 countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquartersin Seattle, Wash., GMI has operations on five continents. More information is available at www.gmi-mr.com or email us.