January 2005 GMI Newsletter

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GMI announces major upgrade to web-based CATI platform, Net-CATI.

Net-CATI has always played an important role in the Net-MR platform, enabling clients to easily integrate telephone interviewing into their research studies.

Responding to the needs of our clients, Net-MR 5.0 includes a whole new set of Net-CATI features and a new look for the Net-CATI operator interface. Call Center managers can now choose from a number of different dialing modes to improve interviewers' productivity: Browse, Dial in, Browse Appointments, plus the existing Net-CATI Sampling Engine mode. Improved Net-CATI reporting also makes interviewer productivity easier to track.

Net-CATI pricing is now also more affordable than ever. In addition, as a Net-CATI user, you are automatically a part of our Call Solutions Network, allowing other Net-MR users to work with you for telephone fieldwork. Click here for more information on The Call Solutions Network.

Learn how our Net-CATI development plans can positively impact your business over the next year. Click here for more information on Net-CATI. To schedule a demo, please contact your GMI sales representative, or the Net-CATI Global Product Manager, Kirk Hutton, at khutton@gmi-mr.com. Or call Kirk at 1-206-315-9316.

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We invite you to try our new Net-MR Gold Support Program

The Gold Support Program supplements our free 24x7x365 email support with live telephone support, charged on an hourly basis. The pilot program will be available Monday-Friday 9am-5pm PST.

Now you can get a quick, accurate response to your most urgent questions by speaking live with a Net-MR expert. We're here to help you become more productive and efficient in using Net-MR. Click here to see Gold Support Terms and Conditions. For more information or to sign up to be a pilot user, contact Cindy Lemos, Director of Training and Support, at clemos@gmi-mr.com.

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GMI's Mystery Shopping Network Continues to Expand

GMI is now the solution of choice for mystery shopping recruitment and project fulfillment. We offer the largest and most diverse body of publicly available mystery shoppers in the world, including shoppers in over 200 countries, capable of conducting research in 35 languages. When utilized in conjunction with Net-MR, our industry leading market research software platform, no project is out of reach.

"We've now successfully assisted our partners in completing mystery shopping projects of all sizes on six continents, maintaining a premium level of operational excellence, with real-time data delivery at a competitive cost," says Mike Ross, GMI's Director of Business Development. Click here to see the process flow of a typical mystery shopping project.

GMI has assembled an integrated global network, partnering with the world's leading mystery shopping providers. GMI can now provide everything from spot recruiting assistance in hard-to-fill locations or projects, to complete project management and fulfillment for projects of the largest scope. Any mystery shopping firm can now effectively compete for mystery shopping projects anywhere in the world. Leverage our unparalleled capacity, technology, and market research expertise to solve your research challenges. Call +1-206-491-3186 or e-mail mross@gmi-mr.com for a customized needs assessment.

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GMI website now available in Japanese

GMI has launched the Japanese version of its website to support our rapidly expanding Asia-Pacific market. To access the site, click on the flag above, or go to the GMI home page and click on the flag of Japan.

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The GMI sales staff continues to expand to serve you better in your local market

Scott Weinberg, newly named Sales Director, Minneapolis, comes to GMI from ClickIQ, where he was director of business development. Scott has a strong background in marketing research and business intelligence including six years with BI performance Services serving as Managing Director of Internet Research Services, Research Director, and Research Manager.

Ron Franscella is the newly-appointed Sales Director in Los Angeles. With more than 12 years of business development experience working with major public and pre-IPO companies, his experience includes Sales Executive with Center Beam, a desktop outsourcing company, and Sales Executive with EDS, as well Senior Partner Manager for Oracle Corporation.

John Reid joins the New York office as Sales Director. Previously he was Account Executive for SAS Institute (business intelligence and analytics software), Senior Account Executive for Marimba (maker of change management software), and Intershop (e-business applications software for enterprises).

Jack Breeden joins the Seattle office as Sales Director. Jack was previously in charge of business development for the Seattle Sonics and the Seattle Storm. Other sales experience includes Sales Manager for Word of Mouse, and Sales Consultant for the Colorado Avalanche/Denver Nuggets.

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Best practices

Market Intelligence

“A true market intelligence organization will not only be an integral part of your business decision-making process, but will also play a key role in shaping your firm's strategic direction,” concludes the author of this month's Quirk's article. GMI Net-MR is designed for just this kind of comprehensive Market Intelligence, bringing together all your information, communication, and processes in one integrated platform. From data collection to delivering insight to the desktops of decision makers, our Solutions Experts will show you how to meet the multi-faceted requirements of a comprehensive Market Intelligence program.

Market intelligence versus marketing research

Marketing research is the foundation but it's just one aspect of true market intelligence.
The scope of true business intelligence is much broader than marketing research alone. It integrates four major knowledge areas: competitive intelligence, product intelligence, market understanding, and customer insight, to yield a comprehensive understanding of the market.

This article, reprinted with permission from the December 2004 issue of Quirk's Marketing Research Review (www.quirks.com), maps out a course for developing a true market intelligence capability. More...

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