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February 2005 GMI Newsletter

Buying sample with confidence

GMI stands for panel integrity

The quality and integrity of research begins with the way participants are recruited and managed. As one of the world's leading suppliers of survey sample, GMI aspires to the highest standards of quality at every point of interaction with our panelists in order to ensure the integrity of our panel. Here's what we think makes GMI Global Panels the best in the business.

Engaged panels: GMI employs a rigorous double opt-in process. In addition, GMI offers its members excellent incentives which are paid out regularly and in a timely manner. Last but not least, customer service is available 24x7x365 in 35 languages to help panel members. As a result, GMI delivers industry-leading response rates and has among the lowest attrition rates.

Thoughtful responses: Respondent fatigue, including both over-use and under-use are of great concern to GMI. We make sure that respondents are given enough (but not too many) opportunities, resulting in thoughtful responses and generous verbatims. Respondents that provide implausibly short interviews are promptly removed from the panel and barred from future participation.

Authentic information: Panel members trust the security of GMI's infrastructure and know that GMI is respectful of privacy laws. As a result, we are able to extensively profile our panelist. In addition, we are able to probe on sensitive subjects. GMI is actively working with the research community to safeguard the trust of respondents and to weed out unscrupulous survey organizations. If you'd like to learn more, click below for answers to some Frequently Asked Questions for Panel Buyers:

To speak to a Solutions Expert about Global Panels or to request an express quote on sample, click here.

Net-MR 5.0 Update

Net-MR 5.0 is currently undergoing a rigorous quality assurance and will be released on Saturday, March 19. Because Net-MR 5.0 is a significant upgrade, customers who are currently using Net-MR 4.7 will be able to continue to use the existing release for a period of time. Release notes for Net-MR 5.0 will be posted along with extensive documentation covering the new and improved features. We look forward to the release of this exciting upgrade.

New Frost & Sullivan White Paper

"Modern Market Research in a Networked World: The Evolution of Global Market Research"

This in-depth paper terms the move from traditional market research to online methodologies not only "prudent, but a business necessity."

The paper explores the issues in moving traditional market research online including reaching a representative audience, domestic vs. global research, in-house versus outsourcing, and onshore vs. offshore services. It then discusses how GMI Net-MR provides an integrated, powerful, and customer-centric software platform that "improves the quality of market intelligence data in a rapid and cost effective manner."

Including interviews with top global research firms and Fortune 1000 companies, it concludes that GMI, by combining Net-MR and Global Panels, has leveled the playing field, making "primary domestic and international market research projects possible for any size company or market research firm, anywhere in the world."
© 2005 Frost & Sullivan. All rights reserved

GMI Executives, business leaders discuss image of US at Council on Foreign Relations

During February, GMI's Chief Executive Officer, Rob Monster, and Chief Operating Officer, Dr. Mitch Eggers, participated in a roundtable discussion at the Council on Foreign Relations in New York City. The discussion focused on the image of the United States in Europe and the risk to American businesses, as well as what American businesses can do to strengthen their image as corporate citizens, notably among European consumers.

Recent results from the GMI Poll figured prominently in the discussion. Other participants in the roundtable included top managers from Fortune 100 corporations as well as senior representatives from the news media, advertising agencies, and the U.S. Department of State.

GMI Web site now available in Chinese

GMI has launched the Chinese (Traditional) version of its website to support our Chinese-speaking clients. To access the site, click on the flag to the right or go to the GMI home page and click on the flag of China.

Who's new at GMI

GMI continues to expand its staff:

Jim Weisfield, joins GMI as Vice President Business Development. Prior to joining GMI, Jim served as President and CEO for Expo Management, a special events management company (formerly a division of Ace Novelty). His diverse background includes more than six years as a senior merchandising executive for Play-By-Play Toys & Novelties, developing and producing licensed products from Warner Brothers, Disney, MLB, NBA, and NFL. Previously he served two years as a senior executive of Live Listings, the world's largest automotive aftermarket e-commerce site. Jim, who is an attorney by formal education, has practiced corporate law for more than 13 years, and specializes in negotiating strategic transactions.

Earl Robinson named Inside Sales Director in GMI's Seattle office. A proven manager with more than a dozen years of sales management experience, Earl joins GMI from A&M Manufacturing, a food service company. As Inside Sales Manager he managed a customer base of hotels, schools and leading retailers. Previously he spent seven years with the Cobalt Group in Seattle, first as Sales Manger, Automotive Division, then as Director of Sales, Parts Division.

Ludovic Milet, appointed Sales Director for Australia/New Zealand. Ludo comes to GMI with more 6 years of experience in syndicated and custom research for GfK Marketing Services. Ludo has a strong background in business development and client service, serving as Sales and Client Service Manager for GfK's European Retail Audit division, before joining GfK Asia-Pacific as Business Group Director in Australia.

Eric Hampton joins as Sales Director in Seattle. Eric brings more than fifteen years of relationship-based domestic and international sales experience as well as operations management and general management experience. He most recently served as Vice President of OEM Sales for PMC, an international manufacturer. Previously he spent six years as General Manager and four years as Director of Sales and Marketing for Rainier Ballistics.

Mikelle Rupp, Sales Assistant in Seattle. Mikelle joins the group of Taylor Holsinger, Sales Director of North America. Mikelle has more than ten years of marketing, sales and customer relations experience, most recently as Market Research Manager for Integrity Marketing in Denver, Colorado.

Scott Murphy, Sales Director in Minneapolis, contributes his combined expertise in market research, concept testing, and product branding and positioning. A highly skilled analyst and relationship manager, Scott joins GMI from the Axiom Group in Minneapolis where he was a partner and Director of Business Development. Prior to Axiom he served two years as senior manager for Arthur Andersen Business Consulting in Minneapolis, and four years as Managing Director for BI Performance Services, Research Systems Division.

Best practices

21st century mystery shopping: New technologies give technique a boost.

Real-time, web-based reporting, high resolution digital photos embedded directly in online reports, palm pilots and laptops. These are just a few of the latest advanced in the business tool known as mystery shopping. When executed properly, these new sophisticated techniques provide clients with a clear advantage over competitors.

This article, reprinted with permission from the January 2005 issue of Quirk's Marketing Research Review (www.quirks.com), maps out a course for developing a true market intelligence capability. More...