March 2005 GMI Newsletter

Home > About us > News > Newsletters > 2005 > March 2005

New Net-MR Release 5.0 brings greater productivity to every phase of market research.

GMI announces the release of Net-MR Version 5.0. It's concrete proof that we're listening to you! Responding to our customers' needs and requests, GMI Net-MR makes another major advancement in software productivity. Our development efforts are focused on continually improving Net-MR to make it the industry's most reliable, versatile and cost-effective market research platform.

24x7x365 Reliability
Net-MR is built upon an integrated, real-time architecture that is supported around the clock, around the world. We're always on duty to keep your projects up and running in every time zone.

Versatility
Net-MR 5.0 makes it easier to create an engaging interview experience whether you're surveying on the web, by phone, or face-to-face. From data collection to project and panel management, this complete, integrated software suite addresses the entire spectrum of research tasks.

Cost-effective
Our clients include 15 of the top 25 global market research firms, Fortune 500 corporations, as well as small research firms with a staff of ten or fewer. Net-MR is scalable to your organization, your applications and your scope of work to keep total cost of ownership as low as possible.

Back to top

GMI launches GMI China

GMI's enabling platform, market research software, and consumer panels -- all in Chinese -- support China's rapidly growing research industry.

China now has the world's fastest growing economy and is expected to rank number one globally by 2045. It is a market that one simply cannot ignore.

With the examples of Japan and Korea before it, China has an export-oriented growth model capable of fully leveraging an enormous literate workforce, a robust industrial infrastructure, a rich history of achievement, and a national desire to become the world's next superpower.

This month marks an important milestone in GMI's operating history, the establishment of GMI China. New clients in China include such major organizations as Dentsu, AIP, and Fusion Consulting. Led by Patrick Pun based in Shanghai, GMI China is quickly moving to offer the Chinese research profession an enabling platform for conducting both high-quality domestic research, as well as access to global panels for global consumer understanding initiatives. GMI's Net-MR suite is already available in Modern Chinese, the language spoken in Mainland China. (During April, Net-MR will be released in Traditional Chinese.) Both GMI product literature, as well as the GMI website are available in Modern Chinese. GMI's China panel has grown to more than 1.2 million members.

From March 19-21, GMI CEO, Rob Monster, and GMI's MD, International, Bob Chua, joined Patrick Pun at the bi-annual meeting of the China Market Research Association (CMRA) in the capital city of Beijing. Rob presented a keynote address highlighting "China's Opportunity and China's Challenge" as it relates to market research. Rob also highlighted GMI's commitment to building a major presence in China in the years ahead.

Meetings with top CMRA officials and senior government associations focused on the enabling strategies to accelerate the growth and maturation of China's nascent research industry, already comprised of more than 2,000 research firms.

Back to top

Co-op advertising now offered to GMI Research Partners

Is your firm taking advantage of the power and integration of the Net-MR platform to automate and manage your research projects? Do you advertise in market research trade publications like "Marketing News", "Research World", "Quirks Marketing Research Review" or others?

GMI introduces a new partnership benefit just for you: the GMI Co-Op Program for Partners. We'll reimburse you for up to 20% of the cost of your media advertising space in approved research industry publications. Just feature the logo in your advertising, at the minimum required size.

The "Powered by GMI" logo in your advertising signals to your customers and prospects that your projects run on the world's most advanced software. They'll be confident you can provide them with accurate global results and sophisticated features like real-time, web-based reporting. For complete guidelines about terms of the program and advertising that qualifies, email mhouston@gmi-mr.com

Back to top

Best practices

Worth the effort: Guidelines for building a successful panel

Establishing a proprietary panel can yield substantial benefits. It provides timely, accurate access to market input, reduces costs, reduces survey cycle time, and adds predictive metrics. But you can't create a panel without a solid plan and effective implementation. This article reprinted with permission from the March 2005 issue of Quirk's Marketing Research Review (www.quirks.com) outlines key ingredients for making your panel successful, such as offering meaningful incentives, making surveys interesting, minimizing intrusions, and controlling attrition. More...

If creating, maintaining, and utilizing your own panel seems like a daunting job, talk to one of GMI's solution experts about our new Net-Panel 2.0 software, part of the new Net-MR 5.0 release. This breakthrough solution for custom panel management makes building sample fast and easy. The software will handle any size of panel. And you can create the kind of respondent experience that helps you collect meaningful responses and maintain panelists' interest.

Back to top