August 2005 GMI Newsletter

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GMI to make major announcement at ESOMAR

Rob Monster, CEO of GMI, will be addressing the 58th Annual Conference of ESOMAR (The World Association of Opinion and Marketing Research) which will be held September 18-21 in Cannes, France. The address, entitled "Powering Global Business Intelligence in the Internet Age," is scheduled for Tuesday, September 20 at 10:30 a.m. Rob will be announcing the details of some exciting news for the industry.

Organizations around the world are being challenged to measure performance. The resulting data from primary market research, enterprise feedback as well as transactional performance, are the lifeblood of global business intelligence. Join us for a glimpse into the future of integrated intelligence. This will be a popular presentation, so plan on getting a seat early!

For more information about the conference go to www.esomar.org.

To attend the announcement on September 20, at 10:30 a.m. in Cannes, email us.

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The Stewart-Allen Brand Barometer: How brands benefit

Is it a bright, sunny future or is it stormy in places? The Stewart-Allen Brand Barometer provides a quantitative trend line which allows stakeholders, interested in the brand's equity, to assess how synchronized their corporate and brand strategies are according to the view of international consumers. With globalization affecting every brand reviewed by the Brand Barometer, the perception of the brand at the local level is a required insight.

Understanding how well the core values and marketing messages resonate - consistently, differentiated and intentionally - is vital in order to earn positive returns on marketing investments. The Brand Barometer helps stakeholders assess where improvements can be made, and reveals which brands are succeeding in their sector.

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GMI website available in Portuguese

To support clients in both Portugal and Brazil, GMI has launched the Portuguese version of its website. This brings the total number of language versions to seven which, in addition to Portuguese, includes English (both US and UK versions) French, Spanish, German, Traditional Chinese and Japanese. To access your preferred language, just click on the appropriate flag on the GMI home page.

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Net-MR Software now available in 18 languages

Net-MR is the truly global software solution for marketing research. It's now available in 18 languages so customers all over the world can operate Net-MR in their native language. These include:

What's more, you can host surveys in 35 languages, so your respondents can answer questions in their native languages. For a demo of Net-MR in your preferred language, contact us.

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Latest Anholt Nation Brands Index widely covered by global press

Australia ranked as the number one nation and nationality in the latest Anholt Nation Brands Index (NBI), topping the charts in tourism, investment and immigration. Meanwhile, the U.S. slipped to number eleven in the rankings.

As Simon Anholt, the co-founder of the Index and a world authority on nation brands, explains: "Nation Brand is an important concept in today's competitive world. Globalization has ensured that countries must compete with each other for the attention of all stakeholders, from tourists and consumers to the media. A powerful and positive nation brand has a direct impact on the country's ability to sell products and holidays, influence governments and people."

To read some of the extensive press coverage about this important new index, here are a few links to browse:

Also visit Branding Places for more partnership opportunities!

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Net-MR Certification stands for mastery

As the global market research industry becomes more competitive, it is critical for management to offer skilled, professional staff for execution of research projects. Net-MR Certification means that an individual user has achieved mastery in the use of the Net-MR Software Suite.

Achieving Net-MR Certification offers several benefits:

• Access to a global network of GMI clients
• Knowledge and skills which allow you to perform more effectively
• Exposure to the latest software technology and development priorities
• Worldwide networking with the top professionals in your field
• Opportunities to provide services across all phases of the research process from survey programming through data collection, analysis and reporting.

The Certification Process

To become Certified, individuals must complete both Basic and Advanced Certification Levels. To Certify your company, two employees must successfully complete both levels.

Basic Level
Net-MR Basic Level provides a broad understanding of the Net-MR system. You'll gain the knowledge and hands-on experience to perform the most common tasks required for online research.

Advanced Level
Net-MR's Advanced Certification program provides a more sophisticated understanding of the Net-MR system. It provides a deeper knowledge and superior hands-on experience in performing most of the tasks required of an online researcher. Advanced certification is recommended to anyone who will use all or most of Net-MR's system tools on a regular basis.

Certified Partner Certificates
Certificates will be awarded to candidates who receive the training and successfully pass proficiency tests for both Basic and Advanced Levels, with minimum scores of 90%.

How to Apply
Click here to apply for Company Certification.

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Partner Profile

BrainJuicer^® Leverages GMI's Global Panel Capabilities

Europe's leading online market research agency, and a core GMI partner, BrainJuicer, has launched its new, international Quali-Taxi™ research service. Quali-Taxi™ is a fast and affordable service for obtaining quali-quant insights from large, nationally-representative samples using BrainJuicer's patented MindReading technology.

Similar to an omnibus, the service allows agencies and clients to ask specific questions without the cost and hassle of setting up focus groups. Quali-Taxi™ is conveniently made-to-order anytime and anywhere a client needs it by leveraging GMI's global sample.

For more details about Quali-Taxi™, contact Yvonne Chien:
Yvonne.Chien@brainjuicer.com or by telephone +44 (0)7816 651606.

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Who's New at GMI

Philip Winnen, Managing Director for Asia-Pacific Sales, Sydney
We are pleased to announce that Philip Winnen has joined GMI as Managing Director for Asia-Pacific Sales, based in Sydney. With a distinguished background in marketing research and international business, Phil most recently served as Senior Vice President for international business at Market Tools, Ltd. Prior to that, he spent three years as Vice President, South Asia for RedSheriff, Ltd. Over the past twenty years, Phil has worked for such leading organizations as Fairfax Digital, Paradigm Consulting, Cussons PLC, Pepsi Cola, Cadbury Schweppes, and Philip Morris, accumulating broad experience in sales, leadership, business development, and brand management. Phil is a graduate of Monash University with a Bachelor of Computing degree and an advanced marketing certificate from AIM. He has training in executive leadership, strategic client management, team leadership, performance management and skilled negotiations.

Daniel Naimey, Director, Business Development, Seattle
Daniel has 15 years of successful global sales and business development experience within several vertical industries. His extensive background includes stints with Nervana Inc., where he was Director of Worldwide Sales and Business Development; TimeLogic Corporation, as Vice President, Sales and Business Development; Abilizer Solutions where he served as Director of North American Sales; and Crane Interpoint where he was Director of Worldwide Sales. Daniel is multilingual and holds an international business degree from the University of Missouri-Columbia.

Mark Schneider, In-House Counsel, Seattle
Mark has practiced law since 1999, first as Attorney for Cooley, Godward LLP, then as attorney for the Aero Law Group, a business and aerospace practice. He is experienced in purchases and leases, joint ventures, intellectual property licensing, contracts and other areas of business law. Mark earned a law degree from University of California at Berkeley, and an undergraduate degree, summa cum laude, from University of Washington.

Others joining GMI this month:
Colin Turner-Kerr, Associate Director, Sales, London
Philip Haddad, Associate Director, Sales, Cincinnati
Amy Peltonen, Associate Director, Business Development, Seattle
Maria Valentin, Post Sales Engineer, London
Suavek Lehmann, Project Manager, Product Development Team, Seattle
Cielomae Sabas, Recruiter, Seattle
Georgia Tabish, Payroll Administrator, Seattle
Ashley Kile, Sales Assistant, Minneapolis
Vincci Li, Sales Assistant, Los Angeles
Jia Yu, Human Resources Assistant, Seattle

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Net-MR Tip of the Month

Did you know?

This month we offer another Net-MR technique that can make your respondents' online survey experience more engaging and unique!

Give your respondents the ability to choose their responses directly from a paragraph, instead of having them simply click responses from a set list.
Respondents can highlight words or phrases to give you richer, more detailed reactions to your question. It also gives them a more interactive experience.

Go to http://globaltestmarket.com/survey/s.phtml?sn=34262&lang=E to see a demo of how this special Net-MR functionality works.

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Best Practices

Lingering differences

After more than a decade of Web surveys, online findings still depart from phone survey results.

Although it's been more than a decade since the research community began debating the merits of using the Internet as a data collection method, researchers are still searching for definitive answers. How do online respondent populations differ from those reached through telephone interviewing? How are study results affected by different survey methods?

In this article, reprinted with permission from the July/August 2005 issue of Quirks, author Allen Hogg contends that online sample populations are continuing to shift as Internet penetration increases and recruitment methods evolve. The populations that can be reached through telephone surveying are also changing. Greater percentages of the public now decline to participate in research; they screen calls; and more use mobile telephones exclusively, making them unreachable. While neither method has emerged as the clear winner, the cost and timing advantages of online data collection are undeniable. More...

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