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November 2005 GMI Newsletter
The enterprise solution for your market research process: MI Pro
From questionnaire design through analysis, MI Pro Research Studio takes a fresh approach to every step of the research process offering you an end-to-end enterprise solution. MI Pro brings your data to life. Use intelligent reporting tools to slice and dice data, getting a fast, accurate picture of your results. It's just as easy to drill down into the detail with a range of powerful analytical tools.
MI Pro offers unrivalled speed and astonishing ease-of-use, while reducing projects costs by 50-80%. You only need to write questionnaires once for mixed-mode data collection (CAWI, Paper Scan, etc.). It analyzes even large volumes of data with rapid performance. Open architecture based on XML allows a vast amount of metadata to be stored for each survey and you can integrate the application with other software and systems simply and affordably.
For more information about the MI Pro Research Studio for your Enterprise, email us.
Coming soon: MI Pro Research Analyzer on your desktop
For project managers, consultants, and analysts, we'll soon be introducing an easy-to-use and highly accessible analysis and reporting tool. It will offer the same fast performance as the MI Pro Research Studio, even for very large data sets. With just a few clicks, you'll be able to create tables and publish reports to Microsoft Office applications and HTML. The results are always accurate since the application removes the need for manual transferral of the data to create tables, graphs and charts. Additionally, you can work offline. When you reconnect, your projects will automatically update.
GMI Strengthens European Team with Senior Appointments
Uwe Lorenz (left) and Leon de Koning (right), Managing Directors, GMI Europe
GMI has expanded its European management team with four, former SPSS senior-level appointments:
- Leon de Koning, Managing Director of Northern Europe, based in the Netherlands
- Uwe Lorenz, Managing Director of Central and Eastern Europe, based in Germany
- Mitra Asilzadeh, Client Services Director of Europe, based in the UK
- Mario Menti, Associate Director/Solutions Architect, based in the UK
In June 2005, GMI opened its EMEA (Europe, Middle East and Africa) headquarters in London, and appointed Dietmar Walter as Managing Director of Sales for Europe. The four new appointments will build upon the success of Dietmar and his team, and will accelerate growth across Europe.
All four join GMI from SPSS Europe, a leader in predictive analytics software and solutions. Leon de Koning served as Territory Sales Manager for Northern Europe; Uwe Lorenz as Market Research Sales Manager for Central and Eastern Europe, and Strategic Accounts Director; Mitra Asilzadeh as Strategic Account Manager responsible for managing global customer relationships; and Mario Menti as Solutions Architect.
Rob Monster, founder and CEO of GMI, comments: "We are delighted to welcome these new members to our European team. They give us the skills and expertise that we need to respond to demand for our integrated market research solutions across Europe. Their personal drive, experience in market research software solutions, and their passion for applying technology to market intelligence are exemplary."
Announcing GMI's new Global Panel Book
With consumer panel capabilities in more than 5.5 million households, 200 countries and 35 languages, GMI now presents a summary of its capabilities within the G20 countries. The Global Panel Book details the core GMI solutions, types of panels provided, and what sets GMI panels apart. Six basic attributes (two additional for the US) are listed to show our full capabilities within the G20 countries.
Which city will be the world's favorite?
On December 6, GMI will launch its new City Brands Index (CBI), an annual ranking of 30 major cities in the world. Individual city brands are rated on six components: Presence, Place, Potential, Pulse, People and Prerequisites. The study is co-authored by UK-based place branding expert, Simon Anholt, who also leads the Anholt Nation Brands Index.
Popular opinion drives the economic and political agenda of cities, just as it does nations. City brands are important in attracting investors, tourists, business visitors, and creating a positive reputation.
Find out more about the Anholt City Brands Index!
Insights from ESOMAR Barcelona
The ESOMAR conference provided another opportunity for researchers to share their thoughts on the directions that research is taking, and to highlight challenges that the industry currently faces.
The growing voice of consumers was a common theme. While new technologies give the industry more ways to communicate with respondents more efficiently and at greater speeds than ever envisioned, consumers demand greater respect. This applies to those who sell and market to consumers, as well as to those trying to gauge consumer opinion.
At the same time, researchers are coming under greater pressure to make use of technological advances to better understand clients, to transform the data into instruments that make meaningful business contributions and to demonstrate the value that research adds. Some propose a radical rethinking of how research findings are communicated, and encourage researchers to develop and embrace new skills such as storytelling and film making!
The research industry should not fall into the trap of providing insight for its own sake, delegates were warned. Bad research delivered well (and good research delivered badly) do nothing to enhance the industry's standing.
How is GMI contributing to resolving these issues? Here are a few examples:
The high integrity of GMI Global Panels lets you buy sample with confidence. As one of the world's leading suppliers of survey sample, GMI strives for the highest standards in every interaction with panels. Our rigorous double-opt-in process, industry leading incentives, and 24x7x365 service, produce the industry's highest response rates. Extensively profiled panelists give you thoughtful responses and authentic, detailed information.
Net-MR software gives you access to the latest technology for a competitive edge with clients. Manage every market research task across the project lifecycle taking advantage of the latest technologies, like sophisticated multi-mode data collection, or online surveys using multimedia techniques to enhance research effectiveness.
Build and manage your own proprietary panel, with Net-MR's panel management software application, for access to highly targeted segments.
For powerful analytical tools, turn to MI Pro software for even the largest, most diverse data sets. Create presentation-quality graphics with just a few clicks.
GMI goes Hollywood
GMI has opened its new Los Angeles office in the heart of Hollywood, in the historic CNN Building at the corner of Caheunga and Sunset Boulevard. With a commanding skyline presence, a building that features sophisticated satellite equipment and broadcast capabilities, and near to The Comedy Store, Rodeo Drive and Kodak Theatre (home of the Academy Awards) it's entertainment central. Jashondra Crocket, Director of GMI Los Angeles (jcrockett@gmi-mr.com), welcomes you to come visit!
ESOMAR Buenos Aires reveals Latin America
With Internet penetration in Latin America averaging about 20%, online data collection is still seen as future technology. CAPI and CATI management are the current "pain" points for most Latin American researchers. As those economies develop, and Internet penetration deepens, only GMI bridges their current market research technology with the online methodologies of their future. For more information about U.S. Hispanic, Mexico, and Latin American markets contact us.
Net-MR tip of the month
Would you like to build surveys that appeal to 65% of the population's information-gathering styles?
Start embedding multimedia in your questions and responses. Use songs or sound clips, visual images, commercial or videos. You'll see higher response patterns, richer feedback, and increased panel numbers!
Visit the newly revamped GMI Training Center for the latest how-to PDF documents or interactive simulations. You will learn how to place media within your questions and responses, play sounds and songs, and show video clips to clients. You will also learn how to customize display sizes, adjust volume levels, and offer respondents varying levels of control for their video experiences.
Best practices
European research panels growing, adapting
There is a perception in the U.S. that European panels are still embryonic, limited in size, scope, and sophistication. In reality, that market has made remarkable progress in past few years. Internet penetration, aided by broadband technology, has increased dramatically: 74% in Sweden, 66% in The Netherlands, and more than 50% in Germany, UK, and Republic of Ireland. This article, reprinted with permission from the November issue of Quirks magazine, discusses the changing landscape of research in Europe. Multi-country, multi-lingual, multi-cultural online research is now a highly effective alternative to traditional market research techniques...especially when you choose the right partner. Read more...
GMI Global Panels offer superior coverage of Europe. GMI supports your research with local knowledge of each country, translation services for each language, and Net-MR software capabilities that allow participants to answer questions in their native languages.
Click here for a sample quote or more information.
Who's new at GMI
Ian Melanson, Vice President of Product Management, Seattle
Taking advantage of more than 15 years of experience in marketing and product management experience, Ian will lead a new Product Management group at GMI. He was the President of Co-Founder of Jobsite Express Delivery, and has done extensive marketing and management consulting for such companies as Subway and ICOM. His background also includes stints as Vice President of Sales and Marketing for COINSTAR, Engagement Leader for McKinsey & Company in Toronto, and Product Manager for Procter & Gamble. He is also an experienced floatplane pilot.
Alexander Shashkin, Director, Russia
"Sasha" comes to GMI from the Institute of Sociology, Russian Academy of Sciences, in Moscow where he was a Senior Researcher. Previously he held positions as Acting Director of the Centre for Analytical Studies and Development in Kazan, and Associate Research Fellow at the Centre for Social Evaluation Research at London Metropolitan University. He holds a PhD in Sociology from Kazan State Technological University and has researched and published extensively on youth culture, crime and gangs in Russia and Europe.
Also joining GMI:
James Feng, IT Manager, China
Froso Kakaletri, Business Development Manager, London
Tracy Drinkwater, Accounts Receivable Manager, Seattle
Emma Nicholson, Project Manager, London
David Velek, Project Manager, Boston
Jon Vonica, Programmer, Seattle
Holly Hall, Inside Sales Representative, Seattle
Maria Longo, Project Manager, London
Qi (Cherry) Zhang, Web Assistant, Seattle
Newton Sogabe, Project Manager, Sao Paulo
Grace Zhang, Developer, Vancouver BC
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