February 2006 GMI Newsletter

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Welcome to the February 2006 edition of our newsletter.

Revamped GMI website is now easier and more informative

We're working hard to improve the usability of our site, and deliver clearer results on every aspect of the company. We have improved search capabilities and reorganized content to help you find what you need, faster.

Here are some of the new features of our site:

• New navigation
• A consolidated SOFTWARE section that brings together the wide range of software GMI now offers. Quickly link to information about Enterprise Research Management, Research Analyzer, InstantSurvey and Enterprise Feedback Solutions.
• An improved press section, with more content that's easier to browse
• New content on almost every page
• More links that help to quickly navigate to live demos, downloads, or white papers
• An easy way to contact us on every page
• GMI Research Network, providing easy access to full-service research capabilities from GMI's partners and clients

We're continuously updating content. Here's what's planned in the near future:

• Easy product selection guide to help you make product comparisons
• Software wizard that guides you to find the software that fits your needs
• A downloadable Research Analyzer animated demo that will allow you to experience how extremely fast and easy we've made data analysis
• A downloadable trial copy of Research Analyzer for use with your own data

We welcome your ideas and feedback about our new site.

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A revolutionary approach to Enterprise Research Management

Major corporations spend considerable resources every year in pursuit of market intelligence --from customer satisfaction surveys to corporate brand and reputation studies. Yet they struggle to make sense of aggregate data and widely varying study results. They measure dozens of attitudes and perceptions across a myriad of separate tracking studies, yet studies are not designed holistically for a given audience. Few studies even reference another study. GMI has partnered with several major corporate clients to develop an integrated, enterprise-wide system that solves these problems. GMI's Enterprise Research Management helps your organization get the most out of every research expenditure by:

• Leveraging research data collected over time and across studies
• Providing actionable insight through data fusion and visualization
• Improving the efficiency of your research processes
• Offering better management of survey respondents

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Hear what IT professionals have to say at TechSay.com

Do you need the opinions of IT decision makers? GMI is building a global IT panel at TechSay.com to provide the technology industry with the highest quality opinions.

Collect real-time feedback for product development, IT research, and other IT-related topics. This global panel includes IT staff members, managers, and individuals who make or recommend technology purchases at their workplace.

TechSay's development and approach has been deeply influenced by business leaders and members of the IT community to ensure the best experience for panelists and the highest integrity sample for researchers. Like all of GMI's panels, we double opt in all respondents, provide them with industry-leading incentives, and carefully monitor and manage the panel so you can conduct IT studies with confidence.

Request a quote on IT sample.

If you want to execute complex studies, like discrete choice modeling or conjoint analysis, the GMI Service Bureau can support you using the latest Sawtooth Software. Contact Us for more information.

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Choosing a full-service research partner? Visit GMI's Partner Network

Let GMI help you obtain the best research capabilities in the world. GMI is developing the GMI Partner Network to give you fast and easy access to GMI's partners and clients. Choose from the Top 25 Research Firms in the world, or select a smaller specialized firm; whatever fits your needs. Online directory listings for each firm include information about Field & Tab services, types of research conducted, and market specialties. Request quotes from any or all network participants with a single click.

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Country brands valued in billions, or even trillions.

The latest Anholt Nation Brands Index includes an exciting new feature: a financial valuation of 32 of the 35 country brands studied. With the help of Brand Finance, it is now possible to put a dollar value on the reputations of the countries in the NBI and get a sense of the real contribution the brand makes to the nation's economy.

At $18 trillion, US tops the brand value ranking while “Brand Poland” ranks 32nd at $43 billion. Many of the nation brand values exceed the gross domestic product of the country. USA brand value is equivalent to 152% of GDP and in Denmark's case, it is 320% of GDP!

The Top Five Brand Ratings:

NBI Rankings United Kingdom Switzerland Canada Italy Sweden Germany Japan France Australia United States

Based on a survey of 25,907 people in 35 countries, Britain was rated as the world's top nation brand. It has huge appeal for both business people and tourists, thanks to its strong mix of traditional and contemporary culture. Switzerland and Canada are placed second and third respectively in the overall ranking.

The USA, ranked 10 th on the index, is the brand that most divides world opinion. The majority of NBI respondents ranked the USA near the top of such categories as product brands, popular culture, investment, technology, education and sport, but near the bottom for cultural heritage and governance.

The NBI also measures how respondents perceive people from other countries. UK citizens were considered to be the most polite, most boring and best educated. The French were seen as the rudest and Americans were viewed as the most ignorant and most ambitious.

To learn more about the valuation methodology or to download the complete NBI report, click here.

Listen to the Podcast

Expert Simon Anholt presents the findings from the latest Nation Brands Index. Listen now!

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Best Practices: Conserve your resources

Reaching IT professionals through online surveys

IT professionals are among the most heavily surveyed populations, and now that broadband has reached most desktops, even more of IT research is migrating online. Advances in online technology allow researchers to incorporate qualitative elements, and execute complex studies such as discrete choice modeling and conjoint. This dramatically reduces the cost and shortens the time frame of sophisticated studies. This article, reprinted with permission from the July/August 2005 issue of Quirks Magazine, offers some advice for effectively reaching IT audiences with online techniques.

GMI offers high-integrity IT sample through our new Global IT panel, TechSay.com. Request a quote now.

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Net-MR tip of the Month

New Net-Panel resources available.

A collection of new Net-Panel 2.0 resources is available at the GMI Training Center! You will find simulations and PDF documents to help you with: 

• Net-Panel 2.0 Attributes
• Importing into Net-Panel 2.0
• Sending Invitations from Net-Panel 2.0
• Many other topics

To access these resources, login to your Net-MR account, navigate to the RESOURCES tab, and click on TRAINING CENTER from the left-hand menu. Search the GMI Training Knowledge Base by selecting “Net-Panel 2.0” from the drop down menu, and then click GO.

Visit the Training Center often to stay informed about the latest Webinars , training and certification opportunities! We continually add new Net-MR topics, simulations, and PDFs. So if you have a request, let us know.

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Who's new at GMI

This month, GMI welcomes:

• Suraj Menon, Account Manager, London
• Felix Schindler, Sales Assistant, London
• Elizabeth Oberg, Sales Assistant, Minnesota
• Uliana Blyudina, Sales Assistant, Moscow
• Andy Park, Account Manager, Seattle
• Mandy Wong, AR Specialist, Seattle
• Donnell Gana, Office Manager, Seattle
• Per Petersson, MI Pro, Sweden
• Simon Varning, MI Pro, Sweden
• Jennipher Yoon, Account Manager, Sydney
• Mathew Greenwood, AD Business Analysis, Vancouver, BC

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