June 2006 GMI Newsletter

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Welcome to the June 2006 edition of our newsletter.

Research Analyzer now available to licensees for $499

Until July 31st, GMI is offering exclusive discounted pricing on our blazingly fast desktop analysis tool, Research Analyzer, to all current licensees of either Net-MR or VantagePoint software. It's the first desktop data analysis software that puts real-time insight at your fingertips. Buy Research Analyzer now for just USD $499 per seat, a substantial savings on the standard yearly license fee of USD $995 per seat. Save even more when you purchase multiple seats.

Contact us now to receive your licensee coupon code and qualify for this limited-time discount.

Not yet a licensee of GMI software? If you license GMI's Net-MR or VantagePoint by July 31st, you will be eligible to save 50% off the standard price of Research Analyzer.

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GMI releases Net-MR Version 5.5: hundreds of improvements and new applications.

Over the last few months, GMI has pursued an aggressive development effort to enhance both the performance and applications of its flagship ASP platform and market research suite, Net-MR. The release of Version 5.5 combines more than 1700 improvements and new features. We have also implemented a major upgrade to our GMI data center, installing the latest rack server technology and creating a dedicated, secure, and top-of-the line data center for all Net-MR, VantagePoint, and MI Pro customers. We can now offer you the most efficient and stable environment for your research efforts. Application server performance has been increased by 400%, while database server performance has improved 800%, all while lowering power consumption. Our recovery management system automatically switches to a back-up server within 15 seconds in the event of a problem, to ensure non-stop service.

New capabilities in Net-MR Version 5.5 include:

• Real-time panelist counts and access to cross tabs. Now you can assess panel health and check sample availability in seconds. Generate cross tabs on any panelist attribute.
• Net-Panel Customer Service Module . Fully integrated with Net-Panel, this module streamlines communication with respondents and allows you to download and manage email sent to any POP3 email account on a panel-by-panel basis
• Integration with Research Analyzer. Access and analyze data offline at lightening speed using Research Analyzer. This desktop tool offers you high-speed analysis, the familiar Windows interface, and drag-and-drop ease of use. Net-MR handles all the exporting and transformation tasks to deliver data to your desktop. Just use the new Research Analyzer menu in the Export module.
• Recruitment campaigns. You can now easily create multi-wave recruitment campaigns to target pending and potential panelists. Apply a custom set of recruitment rules to a specific panel and send customized invitations and scheduled reminders. Track the effectiveness with real-time statistics on conversion, bounce-backs, activities of partners and more.

Click here to download Net-MR 5.5 Release Notes now.

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Online Research continues its march towards dominance.

Outsourcing is the trend for both panels and software platforms.

Cambiar Research, led by distinguished researcher Simon Chadwick, has just released its 2006 study:

“The Online Research Industry, An Update on Current Practices and Trends”

In the 2006, Cambiar Research again surveys market research companies worldwide on their use of online methodologies, which now account for more than $3.1 billion in revenues.

More than 300 companies responded to the Cambiar survey: 53% in the US, 16% in Europe, 12% in Asia-Pacific, and the remaining from Canada, Latin America, the Mid-East and Africa. Revenues under $5 million account for 52% of respondents; $20-$34.9 million for 26%; and above $35 million, 7%. (Those preferring not to state revenues: 14%). Full service companies account for 88% of the study and the remaining 12% are specialists in data collection or processing.

Here are some of the key findings from “The Online Research Industry, An Update on Current Practices and Trends,” for 2006:

• 87% of research companies are conducting online research (up from 78% in 2005)
  • Revenue from online methods tops $3 billion
  • 25% of revenues are derived online services, comprising panel, service bureau and software purchases.
  • In terms of mean % of revenue online, the USA is highest at 38.9%, closely followed by Europe at 31.4%. Asia-Pacific and the rest-of the world are growing rapidly with each at about 20%.
  • A hard-core of about 20% of online researchers conducts 60% or more of their work online. “Beginners” are shifting more work online as confidence increases.
• Research companies have shifted their focus from trying to do everything in-house, to outsourcing key portions of their online offering
  • Those using their own in-house panels to source sample has dropped from 63% in 2005 to 44% in 2006
  • Investment in their own panels is also falling as research companies decide that outsourcing to specialist companies is more economical

The worldwide survey of market research companies, which represents more than $3.1 billion in survey research revenues, reveals that research over the Internet will soon account for one third of the survey market. About 87% of companies surveyed use online methods, and outsourcing is becoming the trend in both software and panels.

Read the entire article

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Pure panels: GMI is your source for high-integrity specialty panels

• College students (undergraduates)
• Physicians
• Chronically Ill patients
• Nurses
• IT/Technology professionals
• Specialty Ethnicities (including Hispanic/Latino, African-American, Asian/Pacific Islander, and mixed ancestry)
• Panels profiled by generation (youth, tweens, teens)
• Mothers/Mothers-to-be

When you choose GMI specialty panels, you can buy sample with confidence, no matter what segment you need. Here's why:

Our well managed and highly profiled panels can satisfy your most demanding requirements.

• Rigorous, double opt-in recruiting process promotes continuous and diverse panel growth
• Evaluation of response quality for each survey
• Surveys and support in respondents' native languages
• Strict compliance with international anti-spam laws

We know you're concerned about response rates. We deliver some of the highest in the industry by carefully choosing incentives for each audience. For example, we offer physicians a powerful biomedical research tool available exclusively from GMI.

Through our global network of consumers and our Certified Sample Suppliers, we can quickly develop any panel you need. To develop a new specialty panel, contact us.

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Best Practices: A trust building exercise

What drives trust in pharmaceutical brands? Recent online quantitative research of consumers with chronic health conditions examined the trust issue, and its implications for medical marketers. Published with permission from the June 2006 issues of Quirks Magazine.

"A trust-building exercise: Research examines drivers of consumer trust in pharmaceutical and other brands"

For medical sample you can trust, including physicians, nurses and patient panels representing 100 types of chronic illnesses, visit GMI Global Panels.

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Specialty panels in more languages to support your global research

You can count on GMI as your global resource for high-integrity sample – even for hard-to-reach segments. Here's what we've done for you lately.

• TechSay.com, our panel for IT professionals, is now live in Portuguese, German, French, Japanese, Chinese Traditional and Chinese Simplified, with Russian coming soon.
• CurePursuit, our panel for individuals with chronic illnesses, is now live in 12 languages.
• Encuestanos.com, our panel for Latinos, is now offered to panelists in both English and Spanish.

Read more about specialty panels

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Net-MR Tip of the Month

The easy way to manage email communication with panelists.

Are you managing panels with Net Panel? Did you know that you can now download and manage email sent to any POP3 email account on a panel-by-panel basis? Use the new Customer Service Module in Net-Panel 2 to search, view, and filter emails. Reply to panelist emails and access your entire email history!

Learn how: http://training2.gmi-mr.com/products/net-mr/documents/NP2_CSM.pdf

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Let us help you

Talk to GMI about meeting your online research needs. We offer a wide range of robust and flexible software solutions from complete, integrated, online software platforms – both ASP and enterprise solutions– to software applications for surveys, panel management or research analysis. For sample, GMI Global Panels provides a comprehensive resource including specialty panels for hard-to-access populations like IT professionals or physicians. GMI Service Bureau supports you worldwide, 24x7x365 with quality, cost-effective research services including translations, data processing, and programming.

Click here to contact us

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Who's new at GMI?

GMI welcomes fourteen new hires this month:

David Chichester - Interim CFO, Seattle Headquarters
David has extensive and diverse senior financial executive experience covering several industries and international business. This includes serving as Chief Financial Officer for Starbucks Coffee Japan, and Senior VP Finance for Starbucks Company, Seattle; Exec. VP, CFO for Hecklers Online interactive entertainment company, CFO and Member of the Board of Directors for Red Roof Inns. He holds an MBA from Harvard.

Matt Gore - Program Management Director, Seattle
An experienced information technology manager and effective leader, Matt comes to GMI from GE Healthcare IT where he spent the last five years. Most recently he served as Senior Program Manager responsible for delivery of GE's Centricity Enterprise system to the UK's National Health Service in London. Previous experience includes technology consultant for  Vertek Corp and Achieve Channel, and Principal Software Quality Engineer for Oberon Software.

Darren Magot - Sales Director, LA
With more than 15 years of sales, account management, operations, and marketing experience, Darren has developed and managed complex accounts such as Krispy Kreme, McDonalds, ConocoPhilips, and Taco Bell. For the past two years, he was President of Belonging Furniture. His previous experience includes three years as Director of Business Development for Global Growth Group, and three years as Vice President of Sales/Marketing for Pacific Research Group.

Cindy Kao - Account Manager, Boston
Anita Balogh-Pheiffer - Account Executive, Germany
Ian Bai - Web Designer, Shanghai
Erica Bashir - HR Assistant, Seattle
Un Sin - Tradeshow Coordinator, Seattle
William McAleer - Business Development Intern, Seattle
Krystle Cabiao - Web Programmer, Seattle
David Smith - AR Manager, Seattle
Antoinette Griffin - AR Accountant, Seattle
Bob Esp - Sr. Network Engineer, Seattle
Peggy Ovens - Executive Assistant, Seattle
Angela Yu - Administrative IT Intern, Seattle

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