August 2006 GMI Newsletter

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Acquisition of Media Intelligence expands GMI’s interactive media survey capabilities

GMI has acquired one of the world’s leaders in interactive media surveys, Media Intelligence based in London, UK. With this expanded capability and expertise, GMI can now offer state-of-the-art animated graphics and interactive techniques for online surveys. Inject the reality of the consumer’s environment into your survey process and make the respondent’s experience more fluid, enjoyable, and entertaining.

The fun and realism of these techniques improve respondent retention and allow you to extract more insights from each panelist. At the same time, this contextually based research generates information of greater value, and is also an excellent way to create kid-friendly surveys.

Here are a few examples of the exciting possibilities created by interactive media:

• Graphical sliders and buttons offer respondents a more interesting way to indicate their choices than merely clicking buttons on a scale. Animation can be added to enlarge or minimize a graphic, depending on the degree of preference, as well as a wide range of other creative question formats. The company can also create custom mapping and animated content.
   
• Branded survey interfaces can be custom-designed – right down to button styling, fonts and color schemes – to match a company’s own branding style.
   
• Virtual shopping experiences allow consumers to browse a retail shelf, pick up and critically examine a product. This powerful technique can be used to assess all aspects of the purchasing decision-making process, and can be adapted to any form of shopping environment. A grocery shelf or freezer compartment can be simulated to evaluate cereal, frozen foods, or other consumer packages. For publishers who once only tested the “likeability” of book covers, the company can now simulate a bookstore and determine how well a cover design performs when competing with other titles.
   
• Click testing is a standardized online diagnostic technique that measures what consumers notice on the page. As the respondent clicks, a “heat map” is created, so you can assess the relative attention each element commands. An excellent way to evaluate advertising, publishing material, webpages, and retail store layouts, the test is easy to execute and results are available immediately.
   
• Virtual publications let you simulate the reading experience. Test editorial content and design, or advertising in the context of a publication. For market segments such as travel, where brochures account for a substantial portion of the marketing budget, you can test how well a proposed brochure performs compared to leading competitors.
   
• Direct mail simulations present the respondent with a graphical stack of mail, and allow him or her to pick up (using the mouse) an envelope of choice. If an envelope is discarded, the animated graphic crumples up and is tossed into the trash.

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New client dashboard will offer 24x7x365 access to every proposal, study and invoice, past and current

A testament to GMI's commitment to excellent customer service and a streamlined research process, GMI will soon launch MyGMI, a new client dashboard offering convenient control over all the research you conduct with GMI. MyGMI includes 24x7x365 access to the status of every proposal, study and invoice, and the ability to quickly submit new RFPs.

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GMI named one of America's 500 fastest-growing private companies

With a three-year growth of 895%, GMI ranks #93 on Inc. Magazine's 2006 Inc. 500 list of fastest-growing private companies in America. Together, these 500 companies represent an aggregate revenue of $19.7 billion.

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New syndicated research technique strengthens word-of-mouth marketing for banks and financial institutions

GMI has partnered with RKM Research and Communications to power a new research technique. Using the most advanced statistical modeling, the AdvocateSM Customer Analysis Model transforms customers into long-term advocates by helping managers measure, manage and improve the metrics that enhance customers' lifetime value.

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Confidential briefing, at ESOMAR London

Crowne Plaza St. James Hotel, London
September 17, 3:30- 5:30

Enjoy appetizers and drinks as Rob Monster, Founder and CEO of GMI, briefs you on the latest progress in powering the market research industry's next phase and on enabling high growth via partnership.

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Who’s New at GMI

Rob Kiser, Vice President, Financial Planning & Analysis, based in Seattle, USA, brings broad expertise in strategic and operational management for companies large and small. His experience includes Vice President of Finance for the Search & Directory Division of Infospace, Director of Financial Planning for Drugstore.com, and various financial and business analyst positions for Bazillion broadband communications, XO Communications (formerly Nextlink), AT&T Wireless and Quantum.

Judy Loucks, Vice President, Human Resources Operations, based in Seattle, USA, is a seasoned executive specializing in HR management and organizational development. For the past three years, she served as Vice President, Human Resources and Organizational Effectiveness and member of the executive board for Community Health Network of Washington. Prior to that, she spent seven years as Vice President, Human Resources, for Philips Oral HealthCare (formerly Optiva), maker of the Sonicare toothbrush. There, she provided strategic direction and operational management as the company grew from 150 to 1100 employees, and participated in Optiva’s IPO process.

Linda Chu, Human Resources Director, Vancouver, based in Canada, is a senior manager with extensive experience in the human resources policies, programs and processes that increase organizational effectiveness. She comes to GMI after nearly ten years with Raytheon Canada Ltd, in Richmond, B.C., the last five years of which she served as Director of Human Resources. Previously she spent four years as HR Generalist and Technical Recruiter for Hughes Aircraft of Canada. She holds an MBA from Royal Roads University, Victoria.

Ben (Xiaobo) He, Director, based in Northern China, brings to GMI eight years of quantitative and qualitative analysis along with six years of IT market research experience. In his most recent position as Research Director for Beijing Yvon & Soleil Consulting Co., he led research teams on such accounts as Fujitsu Institution, CISCO and CNet (China). He holds an MBA From Xi’an Jiaotong University, Schenzhen & Xi’an.

Patricia Salamone, Director, Vertical Accounts, based in Seattle, USA, joins GMI from Docucorp International, where she has spent the last three years as Manager of Channel and Analyst Relations developing and managing global relationships in the financial services utility and healthcare segments. Her experience also includes District Sales Manager for Image Process Design, focusing on healthcare and insurance, and as Key Account Executive for Gartner responsible for Fortune 500 and 1000 accounts in financial services, government and healthcare.

• Andrew Baird, Programmer (Survey Programming)- Minneapolis, USA
• Brian Berg, Account Manager- Chicago, USA
• Ashley Burns, Marketing Assistant, New Lead Management- Seattle, USA
• Danny Chau, Program Manager- Seattle, USA
• Rylan Edwards, Business Development Manager, Medical- Seattle, USA
• Danielle Gaymen, Account Manager- Seattle, USA
• Olivia Guatama, Tools Developer, Technology- Vancouver, Canada
• Jabin Justus, Sample Manager- Minneapolis, USA
• Rene Klijberg, Technical Support Specialist- ‘s Hertogenbosch, Netherlands
• Nicolette Kwankam, Account Manager- Boston, USA
• Christine Lee, Account Manager- Sydney, Australia
• Nikola Markovic, Jr. Account Executive/ Sales Assistant- London, UK
• Mark Melroe, Fulfillment Manager- Minneapolis, USA
• Edna Menon, Sr. Product Manager- Vancouver, Canada
• Kevin Miller, Associate Sales Director- Raleigh, USA
• Jill Postlewait, Sales Assistant- Seattle, USA
• Madjid Rassamanesh, Product Manager- Vancouver, Canada
• Karen Shear, Recruiting Manager- Seattle, USA
• Myra Singleton, Fulfillment Manager- Minneapolis, USA
• Kim Skogfeldt, Software Trainer- Seattle, USA
• John Wallach, Systems Administrator- Seattle, USA
• Owen Walsh, Web Application Developer- Vancouver, Canada

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