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September 2006 GMI Newsletter
Welcome to the September 2006 edition of our newsletter.
Join GMI in filtering out fraudulent panelists
GMI is passionate about preserving the integrity of online panels, and employs strict panel management methods to eliminate fraudulent panelists, maintain data integrity and purify its own panels. We invite you to participate.
What is PureSample.com?
PureSample.com is a public data repository of email addresses associated with panelists who furnish low-quality or fraudulent response data. It includes GMI's own database of fraudulent panelists' email addresses, detected by our extensive counter-measures designed to combat online panel fraud. Registered panel managers across the industry can also file fraud reports and add to the database.
How does PureSample.com work?
Panel providers, panel users and anyone who is interested can enter one or more email addresses into the site's search engine and view a panelist's integrity score, or receive a report of any fraudulent activity. PureSample.com works like a credit bureau report for online panels. Any score higher than 0 indicates that the panelist has already been reported. Enhanced with web services, PureSample.com enables developers to access the database in real time over the Internet.
What is considered fraudulent behavior?
It is considered fraudulent behavior when panelists furnish false or misleading data, or do not engage in activities in good faith. A weight of 1.0 to 3.0 is assigned for the following infractions:
- Multiple profiles (pretending to be multiple people and joining a panel more than once)
- Identity fraud (using someone else's name and personal information)
- Surveybot (automated tools that select responses and enter random text)
- Speeding (completing questionnaires so rapidly that they could not have read the questions)
- Low-quality open-end responses (minimal verbatim that offers no beneficial or meaningful information)
- Straight-lining (providing the same response for every question, such as "C")
- Conflicting responses (responses that conflict with logic, such as "male" for gender and "yes" for pregnant)
- Invalid responses (answering simple questions incorrectly)
- Industry insider (known member of the market research industry that should not be participating)
How much does it cost?
Login is complimentary to any panel professional who wishes to add their list of fraudulent panelists to the PureSample.com database, or to match up their list of panelists with the PureSample.com database.
Take a stand
GMI is taking a stand to preserve the integrity of online research. Join us in our efforts by visiting PureSample.com and checking the integrity score of your panelists today!
Chinese consumer panel tops 1,300,000
If you're conducting consumer research in China, come to GMI for sample. Amid China's explosive economic growth, our panel counts in China are skyrocketing. In the last month alone, we've recruited over 120,000 new panelists from diverse sources, bringing the current total to more than 1,300,000 and growing daily. Click here for B2B, IT, youth and medical sample in China and 200 other countries and territories worldwide.
New client dashboard offers 24x7x365 access to every proposal, study and invoice, past and current
Current clients: Log into MyGMI now - your account is now set up!
All GMI clients were recently sent an email with login information to give them 24x7x365 access to every GMI proposal, project, study and invoice from one online dashboard. MyGMI gives you convenient, streamlined control of your entire account. Log in now! (Don't have your login info? Click here)
Not sure if GMI is right for you? Take MyGMI for a test drive!
Use the login details below to get a taste of our commitment to excellent customer service.
InsightCafe.com: Growth via partnerships
GMI is pleased to announce the launch of InsightCafe.com, an online marketplace for market intelligence products. The new site features syndicated research from leading market intelligence providers who have selected GMI as their platform of choice for research management.
The future of syndicated research
For research buyers, syndicated research is often an opportunity to "get their feet wet" on a research topic before deciding whether or not further ad-hoc research is necessary. Since the research is funded by multiple customers, it is cost-effective, but not particularly tailored to any single customer's requirements.
For research providers, syndicated research is often a significant financial risk. The average syndicated research product can take years to reach financial break-even. The challenge for research providers is to simultaneously leverage marketing resources while reducing the investment risk involved with developing a syndicated product.
In response to the growing demand for global syndicated market research products, GMI is partnering with experts at leading market research firms and consultancies from around the world to bring insightful syndicated research products to market faster, cheaper and better than ever before.
What is different about InsightCafe.com?
InsightCafe.com guarantees the best price: As a partner of the market research community, we distribute the market intelligence products of our research partners at no profit. This means that research buyers can purchase market intelligence products from InsightCafe.com for the same price as buying directly from the source.
You get the raw data: In many cases, researchers want to know the "why behind the what". To support your need to derive maximum insight from your research budget, GMI offers direct access to the raw data via GMI's breakthrough data analysis product, Research Analyzer, enabling powerful analysis at blazing speeds.
Our approach is unique and global: No one is more committed than GMI to powering global insight. Since the data is collected using GMI's global panel and data collection infrastructure, you can be assured of quality and consistency.
GMI partners with the best: Our research partners are hand-selected for their domain expertise. We only partner with researchers who meet our demanding specifications for research methodology and domain competency. We won't sell it if we don't believe in the source.
Your satisfaction is guaranteed: If you believe you did not get what you were expecting, we will refund your purchase.
GMI powers first global survey on the brands of the 50 U.S. states
The first edition of the new Anholt State Brands Index (SBI) gives Governor Arnold Schwarzenegger cause to celebrate. Created by government advisor Simon Anholt and powered by GMI, the Index surveyed 21,000 people in 16 countries about their perceptions of all 50 U.S. states. California ranked #1, Florida #2, and Hawaii, at #3 in the overall ranking, was considered the most beautiful state. The SBI, the first of its kind, reveals each state's unique domestic and international brand image, and offers a powerful tool for state leaders competing for the world's tourism, business and investment.
GMI hosts Korean Research Executive Roundtable
More than 30 executives, representing nearly every market research firm in Korea, attended the first in a series of GMI seminars on market research management in Korea. Held on August 17 at the Grand InterContinental Hotel in the heart of Seoul's "Silicon Valley", the session, delivered by Dr. Larry Schack, President of the Americas for GMI, focused on "Trends in Market Research in North America and Europe" and shared GMI's expertise and case studies in global online research. GMI plans to further collaborate with KOSOMAR, the Korean Society for Opinion and Marketing Research, to host future seminars on online research.
GMI co-sponsors Chinese "OL (Office Lady) Image Contest"
GMI has partnered with renowned French cosmetics brand L'Oréal, and Chinese HR website 51job.com to sponsor the "OL (Office Lady) Image Contest". The contest runs for 56 days from August to October, during which time GMI will survey the mindsets and status quo of China's new generation of office ladies. The online questionnaires will focus on their career aspirations, their perceptions of and relationship to personal image and career development, as well as their lifestyles and value insights. Ten finalists will attend the "Shanghai Journey", while the top three will win a trip to Paris.
Find out how GMI can help you. Partner with us
BEST PRACTICES: Capture their interest
An overview of the variables that influence dropout rates and data quality in Web surveys, courtesy of Quirk's Marketing Research Review magazine.
Nation Branding Master Class with Simon Anholt
Featuring leading government advisor and nation branding expert Simon Anholt
Langham Hotel, London, November 10th
Presented by inter national ist in association with BBC World
Simon Anholt, author, advisor and creator of the concept of nation branding, will share his expertise in a rare opportunity on November 10th at the close of World Travel Market in London, UK. Designed to be both practical and participatory, this one-day event will teach attendees the building blocks for creating a strong national, regional or local brand - from how to set a strategy through the means of implementation to gauging results. Don't miss this opportunity to work directly with the world's leading specialist on creating brand strategies for countries, cities and regions. Anholt will outline how "Competitive Identity - The New Brand Management for Nations" should not be confused with destination marketing. He will also extensively discuss the new thinking on the role of communications.
Simon Anholt's Nation, City and State Brands Indexes are powered by GMI's global panels and data collection platform Net-MR®.
GMI Tip of the Month
Worried about how to protect your surveys against fraudulent panelists? Learn about four different ways in which you can manage gamers within your Net-MR surveys!To learn more about this tip, click here. 
GMI officially opens Netherlands office
On September 21st, GMI hosted a celebration for the opening of its brand-new Dutch office in
's Hertogenbosch, Netherlands. Leon de Koning, Managing Director for Northern Europe, and his team welcomed 30 attendees with coffee and Bossche Bol (a regional treat). GMI staff presented the company's history and current capabilities for global market research, namely global consumer and specialty panels, software platforms and service bureau capabilities, including full-service project hosting and new interactive media survey capabilities. The event also featured an official ribbon-cutting ceremony, accompanied by a champagne toast.
GMI's Dutch office is one of many direct local GMI representations in European markets, alongside UK, Germany, France and Spain, to name just a few.
Who's new at GMI
Peter Buck, Managing Director, Business Development - Seattle, USA, is an entrepreneurial attorney with substantial transactional and management experience. He joins GMI from Premera Blue Cross where he has served as Assistant General Counsel since 2002. His responsibilities there included managing all intellectual property issues, as well as major technology and vendor contracting. Peter won the company's 2006 CEO award for outstanding achievement and leadership. Other previous positions include COO/General Counsel for EventPoint and Senior Corporate Counsel for Go2Net/InfoSpace.
Keith Leeman, Business Development Associate, B2B - Seattle, USA
Ryan Brynteson, Programmer (Survey Programming) - Minneapolis, USA
Amelia De Vera, Senior Technical Writer - Vancouver, Canada
David Morgan, Associate Director, Account Management - Chicago, USA
Derk Jansen, Software Integration & Risk Expert - Vancouver, Canada
Ryan Elbing, Project Operations Manager - Minneapolis, USA
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