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January 2007 GMI Newsletter

Welcome to the January 2007 edition of our newsletter.

Operational Excellence, Growth via Partnership and the MR Ecosystem

The year 2006 was GMI's 7th consecutive year with annual sales growth of more than 100%. And while this rate of growth has been extremely gratifying, as we start 2007, GMI's emphasis is to be not only the fastest growing provider of software, global panels and service bureau, but more importantly to be the supplier of choice to the market research profession. We aim to accomplish this by (1) delivering operational excellence in everything we do, (2) being a strategic partner, and (3) enabling seamless collaboration via the emerging market research ecosystems.

Operational Excellence

GMI begins 2007 with the market research industry's most advanced software solutions, the industry's largest software and technical staff, the world's largest managed online panel, a first-class data center with state-of-the-art equipment, and talented staff based in 31 cities on 6 continents working seamlessly to deliver operational excellence, 24 hours a day, 7 days a week. And our customers have noticed - January 2007 bookings are at an all-time monthly high, and are up some 150% above last year's.

Growth via Partnership

GMI is not a market research consultancy, and has no aspirations to become one. Instead, GMI partners with the world's leading market research suppliers in order to serve the world's most demanding end clients. The combination of GMI's integrated global platform with targeted domain expertise is a winning formula. To see examples of GMI's approach to partnership, please look at this month's newsletter article on the Anholt City Brand Index as well as our case study of new licensee, The MacGroup.

The Market Research Ecosystem

By securing $35 million in expansion capital in June 2006, GMI was able to dramatically accelerate the pace of innovation across a total of 14 different innovation programs, of which our flagship software product, Net-MR, is just one. Initiatives like PureSample.com, Research Analyzer, Net-Panel, and Net-CATI 2.0 are all part of GMI's integrated vision for a market research ecosystem designed to connect research buyers, research suppliers, respondents and intermediaries (e.g. call centers), all in real time.

I look forward to an exciting 2007 - characterized by operating excellence, strategic partnership, and seamless collaboration.

Regards,

Rob Monster
Founder & Chairman
GMI (Global Market Insite, Inc.)

PureSample database continues to grow

The PureSample database now includes more than 1.3 million email addresses associated with deceptive or low-quality panelists. Panel providers can check the email addresses of their own panelists against the PureSample database. In addition, participating panel providers can report incidence of panel fraud or poor quality response. This complimentary online service plays a crucial role in the coordinated effort to preserve panel integrity.

Maintaining pure sample for your research is mission-critical at GMI. For more information about GMI's continued commitment to panel integrity, visit www.PureSample.com or download GMI's answers to ESOMAR's "25 Questions to Help Research Buyers".

GMI panel expands in Europe, South Africa and the Middle East

GMI is steadily growing a highly responsive, proprietary and research-only panel in Eastern Europe that reaches into Russia, Hungary, Poland, Romania and the Czech Republic. While Internet penetration is relatively low in this area of the world and traditional methodologies are still preferred, GMI is successfully using recruiting campaigns to steadily and strategically grow its panel.

We have developed partnerships with major local portals that address diversified audiences, and are using a variety of recruiting sources - including face-to-face and telephone interviewing - to reach local market research firms in leading Eastern European markets. GMI can now guarantee national representative sample to international clients who wish to conduct multi-country fieldwork and gain a better understanding of Eastern European consumers and markets.

In addition, GMI panels now reach nearly 200,000 Scandinavian households in Finland, Iceland, Norway, Sweden, and Denmark, and GMI has developed a solid sample supplier network in the Middle East and South Africa.

For the latest panel counts and demographics of GMI panels worldwide, download the NEW GMI Global Panel Book.

GMI client spotlight: MacGroup selects Net-MR to power its research

MacGroup designs custom modeling solutions through the simulated integration and optimization of media mix, brand, pricing, sales channel and customer satisfaction data. These models help marketing and sales organizations determine their ROI and provide actionable intelligence to marketers.

Jeff Stewart, CEO of MacGroup, explains, "We selected GMI because we have known the company and its leadership for a long time. The symbiotic relationship and entrepreneurial synergy we have with GMI help us complete our offering, and provide the value-add piece we were looking for to deliver impactful, scalable models globally that other agencies claim to offer, but really don't have."

The Top Ten Cities

Sydney
London
Paris
Rome
New York
Washington, D.C.
San Francisco
Melbourne
Barcelona
Geneva

View the full rankings

Sydney named world's top city brand in latest Anholt City Brands Index

Sydney has knocked 2005 title holder London to second place in the 2006 edition of the annual Anholt City Brands Index (CBI). Developed by government advisor Simon Anholt and powered by GMI, the CBI measured the brand attributes of 60 cities around the world (doubling from 30 cities in 2005).

The CBI polled 15,255 people in 20 countries across the globe on issues including the cities' people, climate, lifestyle, affordability, transportation and their presence on the world stage.

Melbourne has joined Sydney in the top ten, scoring the highest rank of all new entrants. Despite international disapproval of U.S. foreign policy, three U.S. cities ranked in the top ten, including New York (#5), Washington, D.C. (#6) and San Francisco (#7).

New features in Research Analyzer add flexibility

Research Analyzer is a powerful, yet easy-to-use tool. Produce cross tabs with drag-and-drop ease, and instantly publish reports in PowerPoint, Excel or as PDFs. Import data in SPSS, Triple-S, and many other formats.

Research Analyzer's latest release, launching February 1st, includes:

Enhanced weighting wizards for creating weight sets from any question in the data, combining several questions into discrete weight cells, and creating multiple rims and pre-weights
Scaling and summary tables
Swap rows and columns without syntax knowledge
New easy-to-read table formats

Existing users can automatically access new upgrades with Research Analyzer's LiveUpdate feature.

GMI co-sponsors Hurun Report's Best of the Best Survey in China

GMI powered the research for Hurun Report's Best of the Best survey on the top luxury brands favored by China's general public. German car maker BMW was the top-ranked luxury brand, followed by Mercedes-Benz and Chanel.

Haier, China's leading white goods manufacturer, was the only Chinese brand featured in the Top 10, ranking ninth. The research also showed the difference in lifestyle between the wealthier class and the general public.