February 2007 GMI Newsletter

Home > About us > News > Newsletters > 2007 > February 2007

Welcome to the February 2007 edition of our newsletter.

Leading GMI in 2007

2007 is going to be a key year for GMI. We have assembled a strong leadership team to keep the company on its technological trajectory and tosecure a global leadership position in the market research industry where GMI is uniquely positioned. We remain committed to satisfying current and future customers, building shareholder value, and providing all our employees with engaging opportunities around the globe.

As part of this new leadership team, Enrique Godreau III now serves as Chairman of GMI's Board. Enrique is a current GMI board member and managing director at Voyager Capital, one of GMI's major venture capital investors. GMI Founder and industry visionary, Rob Monster, will continue to provide strategic direction for the company as a member of the Board. Mitch Eggers, Ph.D., continues in his current role as Chief Technology Officer. In addition to my current duties as President of the Americas, I will assume the new role of Interim Chief Revenue Officer. The Board and the leadership team have started an active search for a new company CEO to take GMI to the next level.

As one of the most dynamic influencers in the global market research sphere, Rob Monster has changed the face of the industry and guided GMI to achieve extraordinary goals over the past seven years. GMI currently serves 21 of the world's 25 largest market research firms, and over 1,400 customers in 60 countries. Our company has grown by 100+% per year since 1999, earning #93 on Inc. Magazine's Inc. 500 listing, as well as #105 on Deloitte's Technology Fast 500 for North America in 2006.

I am proud of the caliber of the teams that GMI now has in place across the company around the world, and am confident in our ability to leverage our momentum as we continue to innovate to serve and support the needs of our customers. Don't hesitate to contact me directly to let us know what GMI can do to help your organization achieve its 2007 goals.

• Contact us

Back to top

Tim Macer reviews Research Analyzer 2.0

In its February issue, Research Magazine featured a Research Analyzer 2.0 product review conducted by Tim Macer, who gives the application high marks for ease-of-use, cross-platform compatibility and cost-effectiveness. He called it "easy to master" with an "intuitive drag-and-drop interface". According to Tim, Research Analyzer "neatly combines online data serving with off-line convenience and speed" and "offers a serious range of analytical capabilities."

If you need a powerful, yet easy-to-use tool - or want to provide your clients with this application to fully leverage their research data - Research Analyzer is your desktop solution. Produce cross-tabs with drag-and-drop ease, and instantly publish reports in PowerPoint using your own templates. Output to Excel and use the LiveTable feature to allow users to make modifications. Or, create attractive, easy-to-use PDF tables choosing the "no lines" version.

You can import data in SPSS, Triple-S, and many other formats. With the Online Services feature and a live Internet connection, you have real-time access to new data as it becomes available without slowing down performance like many web-based analyzers do.

In addition to highlighting Research Analyzer's positive features, Tim Macer also provided constructive criticism, like any product reviewer should, and we're listening! We've already addressed many of his comments as part of the development of Version 2.1, which launched February 1st and is available now. It includes:

• Enhanced weighting wizards for creating weight sets from any question in the data, combining several questions into discrete weight cells, and creating multiple rims and pre-weights
• Scaling and summary tables
• Swap rows and columns without syntax knowledge
• New easy-to-read table formats

And we're continually adding enhancements to Research Analyzer.

Coming soon:

• Changes in style sheets to give you more options in the look and feel of tables
• The ability to make blanket changes to tables and charts you've already set up
• New documentation and help documents in Research Analyzer's Online Help section

Back to top

Global Mobile Mindset Audit: Milestone study from CMO Council, powered by GMI

"Function Fatigue" is afflicting mobile technology users worldwide. This tops several consumer issues that are negatively impacting the embrace of new wireless devices and services, according to the CMO Council's Global Mobile Mindset Audit™, a milestone study of 15,000 consumers in 37 countries powered by GMI. "Too many functions I did not use" is the number one device problem cited in all regions of the world. Compounding this complaint were disappointments in the early buying and ongoing ownership experience, including lack of product demonstrations, sales associate knowledge, and slow service at point-of-sale.

The CMO Council research initiative is part of an extensive authority leadership program by FAME (Forum to Advance the Mobile Experience), a strategic interest group of top marketers, associations and experts drawn from all sectors of the wireless ecosystem. Supported by Palm, Inc. and the GSM Association, the study's early findings were presented in Barcelona on February 12th at the opening of the 2007 3GSM World Congress.

Other key findings include:

• Internet destinations have eclipsed friends and family as the most important source for researching and selecting devices
• Developing nations are the new power users of wireless technology. They report the highest device dependency and greatest receptivity to latest mobile applications
• Cost of service, along with poor battery life, tops the Irritation Index globally
• Paranoia of phone and data loss/theft is a key concern, along with the annoyance of disconnects and drop-offs

More information:

• Learn how GMI can help you field your global studies

Back to top

Latest Anholt Nation Brands Index released

The United Kingdom retains the number one spot, followed by Germany and Canada, in the Q4 2006 Anholt Nation Brands Index, developed by government advisor Simon Anholt and powered by GMI.

Iran, guest nation for this quarter's study, ranks in last place out of 38 nations, with the highest percentage of negative words chosen to describe it in every category and every brand dimension than those chosen for Israel during the Lebanon crisis. Iran at peace attracts even lower scores than Israel at war.

"More engagement - not simply more communication - with the rest of the world can certainly enhance the profile of countries," comments Simon Anholt. "The NBI suggests that the more we know about a country, the more we are prepared to forgive it its transgressions and admire its strengths and achievements."

On the other hand, countries that are not well known are not viewed as positively. Iceland is a good example. It may be one of the world's richest nations per capita, have a uniquely beautiful natural landscape, a rich and ancient culture, and be successful in many other ways, but few people know enough about it to see it in positive brand terms. Iceland was ranked 19th overall in the fourth quarter of 2006, which compares very poorly with its cultural cousins, Sweden, Denmark and Norway, which respectively ranked 7th, 13th and 14th. The only sense in which Iceland is objectively inferior to these countries, however, is in the size of its population and its land-mass, and consequently its global influence in economic, political and cultural terms.

• Download the executive report
• Power your research with GMI

Back to top

News & downloads

• New look for PureSample.com
  • Explore the enhanced site, the public database of bad panelists built by GMI, and join our industry-wide initiative to foster online panel integrity for the global market research industry.
• GMI launches MarketResearchTerms.com
  • Visit our new comprehensive market research terms glossary site.
• GMI Tip of the Month: Add a progress bar to your HTML survey

Back to top

Who's new at GMI

We welcome this month's new staff members around the globe, including Dwight Galler, Vice President, Enterprise Marketing.

Matt Bentley, Facilities Assistant - Seattle, USA
Sarah Canning, Panel Operations Assistant - Seattle, USA
Dwight Galler, Vice President, Product Marketing - Seattle, USA
Gursharan Kang, Account Manager - Boston, USA
Emily Iverson, Receptionist - Seattle, USA
Alison Lin, Sales Assistant - Seattle, USA
Chelsea Linsley, Sales Assistant - Los Angeles, USA
Bart Manussen, Sales - ‘s-Hertogenbosch, Netherlands
Judy Starr, Recruiter - Seattle, USA
France Weeks, Payroll Specialist - Seattle, USA
Kellie Whitley, Network Engineer - Seattle, USA

Back to top