| About us | ||||||||||||||
| Board & executives | ||||||||||||||
| Investors | ||||||||||||||
| News | ||||||||||||||
| Events | ||||||||||||||
| Office locations | ||||||||||||||
| Careers | ||||||||||||||
|
||||||||||||||
 |
||||||||||||||
July 2007 GMI Newsletter
Welcome to the July 2007 edition of our newsletter.
GMI strengthens global panel quality assurance
As one of the world's leading suppliers of online sample, GMI continually strives to deliver the highest standards of panel quality. Since the release of our latest Global Panel Book in May, we have undertaken additional quality spot-checks amongst our global panel partners to ensure accurate reporting of reach counts for our customers. Our new panel reach number is 13 million, with additional details available in the new panel book.
GMI is also taking action to protect the credibility of online research with PureSample, a public database of panelists who have provided low-quality responses. Left unchecked, deceptive respondent activity dilutes the credibility and reliability of Internet-based data collection for the industry at large. Help GMI rid the industry of bad panelists: check your panelists' email addresses at www.puresample.com to see if they have been reported as deceptive.
GMI powers wireless customer loyalty study
A new study powered by GMI revealed that 25% of wireless service subscribers are more willing to recommend their wireless provider to their friends than spend more of their own money on products and services. Dr. Bob Hayes, customer satisfaction measurement expert of consulting firm Business Over Broadway, initiated the study to show that Customer Loyalty 2.0 really has two dimensions: advocacy loyalty and purchasing loyalty. The survey of 1,000 U.S. wireless customers showed that advocacy loyalty (a measure of satisfaction that determines customers' likelihood to continue buying, to recommend the company to their friends, or to choose the company again) was substantially higher than purchasing loyalty (a measure of willingness to increase personal purchases, or purchase different products).
By missing one dimension of customer loyalty, businesses fail to see the whole picture of customer relationship management and may miss opportunities for increased revenue growth. Distinguishing these measurements can help a business analyze whether they are poised to grow faster with respect to customer acquisition or increased purchases from existing customers. Implementing a discerning approach to customer feedback research and analysis will result in clearer identification of growth potential.
High customer churn rates throughout the wireless world emphasize the importance of improving customer loyalty in the industry. Dr. Hayes highlights that 27% of customers polled said they planned on switching to a different service provider within the next 12 months, indicating big opportunities for service providers to attract new customers, but also to find better approaches to retain their current ones.
The study revealed the key drivers behind wireless customer loyalty. Customers who were satisfied with their customer service agent's knowledge, availability and timeliness were much more likely to purchase different products and services from their current provider. Dissatisfied customers cited coverage and reliability as the most important areas for improvement, and were less likely to have recommended their provider to a friend or colleague. The study revealed that wireless service providers Alltel and Verizon scored the highest overall levels of customer loyalty, while Sprint/Nextel recorded the lowest.
Webinar: Engage your respondents with GMI Interactive Surveys!
Would you like to learn how to improve your response rates and better retain your panelists? We invite you to attend our free interactive media surveys webinar on Thursday, August 16th, 2007 at 8 am PDT to find out more.
With GMI Interactive Surveys, you can keep your panelists engaged by sending them surveys that not only retain their attention, but stimulate their imagination so you get more creative, thoughtful responses. GMI's capabilities include, but are not limited to:
- Virtual shopping and product testing
- Virtual publications
- Ad effectiveness and click testing
- Corporate-branded surveys
Attend this hour-long webinar to learn about these options and more.
GMI powers RDA Global's iPhone study
15% of the U.S. mobile worker population expressed interest in purchasing an iPhone in the coming year, representing potential sales of 7.2 million iPhone units. Such are the findings of a study initiated by market research firm RDA Global based in Houston, Texas and powered by GMI. 1,027 U.S. workers who travel, work away from their office or telecommute were polled in this study. The mobile worker population is estimated at 50 million in the U.S.
The RDA Global study reveals that mobile workers who use Apple computers and iPods are most likely to be interested in purchasing an iPhone. Apple is expected to capture sales from Blackberry, Treo and other high-end phone users - almost half of this group polled said that they planned to buy an iPhone. The survey responses also indicated that the iPhone price of $500 to $600 is unlikely to deter the relatively better-off, young, well-educated and professional-type consumers, who tend to typically be Apple product fans.
RDA Global's research findings suggest that these younger consumers are willing to pay a 50% premium or more for iPhone features. There is also good news in the report for AT&T, which provides the exclusive service contracts for the iPhone. The survey found that iPhone purchasers spend almost twice the amount of time on their mobile device than is the case with those not interested in the iPhone.- Download the executive summary
- About RDA Global
- Have a project? Request a panel quote
Can social networking sites like MySpace change the outcome of the presidential election?
Candidates are using social networking sites like MySpace and Facebook for the first time to give their campaigns free publicity, reach younger voters and bypass traditional media. The latest GMI Poll, powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.), found that voters are increasingly using social networking sites like MySpace to help them decide which presidential candidate to vote for. Teens and young adults aren't the only ones who are checking out the candidates' profiles: more than 75% who say they've looked at a candidate's MySpace page are over 30.
The poll revealed that 19% of consumers have looked at presidential candidates' MySpace, Facebook, or other social networking pages. After visiting a candidate's page, more than half (51%) say they are more likely to vote for the candidate and 64% say they feel like they personally know the candidate better.
Even though the numbers are convincing, only 36% of those polled say that MySpace and other social networking sites will affect the presidential race. The area in which they believe social networking will make a difference is the youth vote: 48% say they think voter turnout among young adults will increase due to these sites.
GMI interviewed 512 consumers, representing a broad sample of the U.S. population aged 14 and above. The interviews were conducted online among GMI’s permission-based consumer panel using GMI's data collection software.
GMI is moving!
On August 10th, GMI will be consolidating its three Seattle and Mercer Island office locations into a new facility in Bellevue, Washington. Our phone numbers will remain the same, but our new address will be as follows:
GMI (Global Market Insite, Inc.)
1100 112th Avenue NE
Suite 100
Bellevue, WA 98004
GMI was a small company when it was founded in 1999. With just four employees, it was run out of a condominium in the Issaquah Highlands, just outside of Seattle. With 16 employees in 2003, GMI outgrew its humble condo and moved to its current location on Mercer Island. After just one year, the company's employee headcount grew to 42, resulting in an expansion to a second Mercer Island office location. In September 2005, GMI acquired NetReflector, based in Seattle, and with 125 employees, expanded to occupy over three floors at that location.
Downloads
- Virtually endless possibilities? Conducting research in Second Life
- By GMI's solutions architect, Mario Menti, published courtesy of Quirk's Marketing Research Review, July 2007
- GMI tip of the month: Make your surveys more interactive with image maps
Who's new at GMI
We welcome this month's new staff members around the globe, including our new Vice President of IT, Joseph Baldini, who will be based in Seattle, WA.
Expert in the design and delivery of cost-effective, high-performance infrastructure and applications, Joseph joins GMI from Muze, Inc. where he has served as VP Engineering since 2004. There he was responsible for IT planning and operations for the $50 million digital media company. He spent the previous three years as General Manager for Sabey Datacenter LLC, a $25 million data center hosting company, where he led the organization through a series of upgrades to capitalize on emerging technologies. His 20+ years of experience also includes positions as Professional Services Director for Exodus Communications and Director of Telecommunications for Premera Blue Cross.
Other new hires include:
Marsha Dettorre, Accounts Receivable Manager - Mercer Island, USA
Michele Hanson, Account Coordinator - Minneapolis, USA
Liz Johnson, Accounting Manager - Mercer Island, USA
Danielle Lewis, Human Resources Manager - London, UK
Laura McCray, Account Manager - Seattle, USA
Pierre Salvy, Account Manager - London, UK
Matthew Shepherd, Managing Director, UK Sales - London, UK
Drew Thorstenson, Programmer - Minneapolis, USA
Home | About us | Contact us | 
RSS | Resources | Careers | Site map | Privacy policy
