August 2007 GMI Newsletter

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Welcome to the August 2007 edition of our newsletter.

TechSay.com reaches 100,000 panelists

Now, with more than 100,000 panelists in 150 countries, GMI's TechSay.com is the leading IT sample resource for market research firms and their clients to gain access to instant input from professionals on new ideas, products and services related to IT.

With TechSay.com, IT professionals around the globe have the chance to shape the future of technology by sharing their opinions through online surveys. TechSay.com panelists consistently provide thoughtful, honest answers because of the specialized nature of this panel. Knowing that their input can directly result in program upgrades, better hardware and software, and even whole new platforms translates into better-quality data for market researchers in the technology arena.

• Request an IT sample quote
• More information about GMI IT Professional Panel
• About GMI's other specialty panels

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Manage your studies more efficiently with GMI Net-Panel 2.0

GMI Net-Panel 2.0 panel management software now offers a new Linked Attributes feature which allows response mapping from studies directly into Net-Panel 2.0 panelist profiles to provide you with up-to-date panelist data.

With this new key functionality, GMI can now link multiple questions from different studies to the same attribute, or create dynamic information based on computed variables. This enables us to help you sample based on past studies, and to quickly clean up or expand on any existing profiling questions you may have.

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Anholt Nation Brands Index Q2 2007: Brand China loses ground

As China frantically prepares for the Beijing Summer Olympics to be held in August 2008, one of the biggest opportunities for a city and its parent country to promote themselves on the global stage, its brand seems to be losing significant ground over time. According to the latest Anholt Nation Brands Index (NBI Q2 2007), created by government advisor Simon Anholt and powered by GMI, China's overall score has declined by 4% in the last 18 months. That's nearly twice the ground lost by any other country in the NBI.

What is worse for China is that its brand decline is greater in the international economic areas where it most needs traction. In the Immigration and Investment dimension of the index, China's score declined by 11.4% between Q4 of 2005 and Q2 of 2007. In the "talent magnet" question, where respondents are asked about their willingness to live and work in China, the decline is nearly 14%. This question is particularly important because it encapsulates both the perceptions of economic opportunity, as well as the attractiveness of living in that country. To compare, the countries with the next most negative trends in this area, Russia and Indonesia, dropped by around 9%. Only Israel is a less popular place to live and work than China.

Not surprisingly, in light of China's highly publicized product quality issues of late, China now ranks 37th for products. The majority of survey respondents said they would not be inclined to buy a product made in China. The panelists who had purchased Chinese products in the past were even more negative than respondents as a whole.

The Q2 2007 NBI report also paints a comprehensive picture of Brand Greece, which is this quarter's guest country.

• Download the Q2 2007 NBI executive report
• Let GMI power your study
• About the Anholt Nation Brands Index

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GMI powers PC manufacturer customer loyalty study

A new study powered by GMI reveals that 88% of PC owners are satisfied with their computers, and that 67% have recommended their PC manufacturer to a friend in the last year. Dr. Bob Hayes, customer satisfaction measurement expert of consulting firm Business Over Broadway, initiated the study to show that Customer Loyalty 2.0 really has two dimensions: advocacy loyalty and purchasing loyalty. The survey of more than 1,000 U.S. PC owners highlights the need to measure two different loyalty indices: advocacy loyalty (a measure of satisfaction that determines customers' likelihood to continue buying, to recommend the company to their friends, or to choose the company again) and purchasing loyalty (a measure of willingness to increase personal purchases, or purchase different products).

Typically, companies only measure one dimension of customer loyalty. By ignoring the other, they fail to see the whole picture of customer relationship management, and could be missing opportunities for increased revenue growth. Distinguishing these measurements can help a business analyze whether they are poised to grow faster with respect to customer acquisition or increased purchases from existing customers. Implementing a discerning approach to customer feedback research and analysis will result in clearer identification of growth potential.

The Hayes Loyalty Grid (shown above) charts both advocacy loyalty and purchasing loyalty, displaying the different types of growth each PC manufacturer is likely to experience. The chart reflects the relative growth potential of these companies. As you can see, HP and Apple appear in the upper-right quadrant, suggesting that both PC manufacturers are poised to experience faster growth with respect to customer acquisition and increased purchases from existing customers. Compaq's and Dell's growth potential are on par with the industry average. Located in the lower-left quadrant, Gateway, Toshiba and emachines, relative to their competitors, will experience slower growth in both customer acquisition and increased purchases from existing customers.

• Download the executive summary
• About Business Over Broadway

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Come play with GMI at ESOMAR's 2007 Annual Congress!

From September 16-19, GMI will be joining the global market research industry to celebrate ESOMAR's 60th Anniversary at the InterContinental Hotel Berlin. Come see us at Booth C3/C4, play some Nintendo Wii, and enter a prize drawing to win your own!

You are also cordially invited to join GMI and event co-sponsor Kramer Market Research for networking drinks from 6:25 - 7:25 on Monday, September 17th in the exhibition area. Mingle, have a drink and discover the latest GMI developments in interactive surveys, specialty panels and much more. We look forward to seeing you in Berlin next month to celebrate ESOMAR's Jubilee!

• Schedule an appointment with GMI at the show

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Visit GMI's new corporate sites

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Downloads

• In their element: Online methods are a natural way to research Web-savvy kids
  • By Robin Hilton, head of marketing at Dubit Ltd., published courtesy of Quirk's Marketing Research Review, July/August 2007
• Tip of the month: Make your HTML surveys more interactive with drag-and-drop questions

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Who's new at GMI

GMI welcomes these new additions to our global staff:

• Emily Bang, Sales Director, Korea - Sydney, Australia
• David Devers, Systems Administrator - Bellevue, USA
• Lydia Lee, Director, Client Services and Operations - Hong Kong
• Sally Pinske, Account Manager - Minneapolis, USA
• Justin Vortherms, Supplier Relations Manager - Minneapolis, USA

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