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November 2007 GMI Newsletter
Welcome to the November 2007 edition of our newsletter.
A message from CEO Mike Brochu
Greetings,
As 2007 comes to a close, I'd like to take a moment to connect with you directly, and bring you up to speed on the latest from GMI. The past five months since I took on the role of CEO have certainly been busy. I've traveled to our worldwide offices, from Sydney to London to Singapore, and spoken to numerous GMI customers about their relationships with our company. I'm happy to report that I've heard some great success stories. One customer told me about how they leveraged our multi-country panel and software solutions to grow their business and take it global. Another raved about a critical low-incidence study that GMI worked diligently to deliver, on time and within budget. While most of the feedback I received was positive, I have also seen where we have room to improve. We're working hard to maintain excellent relationships with our customers. Is there anything we could be doing better? I'd love to hear from you.
One of our main priorities has always been to provide you with quality products and services, and these past few quarters have been no exception. We are committed to maintaining panels of the highest integrity, and to improving panel quality throughout the industry. Not only have we developed and implemented a number of tools to filter out low-quality responses and remove the panelists that provide them, but we've also joined several ARF Online Research Quality Council committees to contribute to improving the online panel industry as a whole.
In addition, we've brought in a number of experienced executives to join the GMI team. Most recently, John Purrier was appointed Vice President of Global Technology. With 25 years of software development experience, 13 of which were at Microsoft, John is positioning our technology team to take our research software to the next level.
2008 promises to be an eventful year, not only for the research industry, but also for GMI. As technology plays an increasingly large role in online research, I'm excited about the prospect of GMI continuing to be a key player in this rapidly transforming business. Most of all, I look forward to working with you as we move into the new year.
Happy holidays!
Mike Brochu
GMI CEO
Frost & Sullivan white paper: Panel integrity
Regardless of industry, regional economy or geopolitical boundaries, organizations around the world will always research and collect data on markets of interest. In order to make the data relevant for the researching organization, panels are often created to provide specific targeted intelligence on key sub-segments of a given population.
One of the fundamental problems of all quantitative research is identifying, qualifying and securing the cooperation of respondents. No matter how sophisticated the questionnaire design and analysis methods, the outcomes are meaningless without quality data collection.
Despite the fact that online panel research does offer quantifiable time and cost savings, questions remain concerning the efficacy and validity of online research panels. Questions pertaining to representative samples, duplication and motivation of panelists, and ensuring that panel members are who they claim to be are issues that online panel providers must adequately address to establish long-term credibility with the organizations they seek as customers.
GMI Webinar Series: When is it time to outsource?
Date: Thursday, December 13, 2007
Time: 10:00 - 11:00 am PST
Market researchers today choose to outsource more than ever before. As their companies grow and new business needs and challenges emerge, their reasons for outsourcing change over time too. No longer is it simply a question of reducing costs.
Attend our one-hour webinar hosted by Anthony Milano, GMI's Vice President, Professional Services on Thursday, December 13th at 10:00 am PST, and learn how flexibility, innovation and productivity have become increasingly important factors in considering outsourcing. We will discuss why companies choose to outsource, how expectations surrounding outsourcing evolve, and how to best identify when your company needs to start outsourcing to meet its growing needs.
Interpret LLC builds business on GMI speed
Interpret LLC, based in Santa Monica, CA, was founded in March 2006 by Michael Dowling, Jason Kramer and Grant Johnson, three market research veterans with a vision: to create the first-ever agency to focus on evaluating and measuring the intersections of content, advertising, technology and consumer behavior.
To set up and grow their next-generation market research business from scratch, Interpret needed a strategic and reliable partner who could not only start right away, but could also offer fast turnaround and global reach. "When we founded Interpret, we set out to provide our clients with a different kind of service," comments Michael Dowling, Interpret's CEO. "This required the adoption of an all-in-one integrated solution to power our research on several fronts, including software, global panels and service bureau."
Interpret conducts many multi-country studies in the video game, wireless and home entertainment industries, including mixed-mode research to benchmark data efficiency. "Although we leverage the whole gamut of data collection methods, we conduct approximately 55-65% of our research projects online," Dowling continues. "To address our clients' unique fast turnaround and custom needs, it was crucial for us to have a flexible and adaptive solution."
"We have built our business with GMI as a key strategic partner and services provider," adds Dowling. "GMI delivers when we need to turn around thousands of completes globally over very short time periods. What is good about GMI is that they constantly get better at what they do because they are totally focused on their core competencies, and don't aim to be all things to all people. As a result of our partnership, we have been able to grow our business by over 700% from 2006 to 2007."
GMI announces Nintendo Wii prize draw winners
November was a busy time for our EMEA team, with GMI exhibiting at four major industry events. Yet, it was not all work and no play as we are pleased to announce our 'Wiin a Wii' prize draw winners. Congratulations to:
- Mrs. Anna Müller, Vocatus AG, Germany
- Mrs. Esther Wissink, Kobalt, Netherlands
- Mr. Julien Gorre, Ipsos ASI, France
- Mrs. Emma Bunnett, Maven Research, UK
Our first trade show stop started at the Marketing Information Event (MIE) in Rotterdam, Netherlands, where Jon Puleston from our London team presented our Interactive Surveys capabilities. His presentation was recognized by conference attendees as the most innovative and suitable of all the sessions in his timeframe.
Before the MIE closed its doors, GMI opened its booth at SEMO in Paris, France, the largest market research event celebrating its 10th anniversary this year. There, Michel Pélegrin, Director for GMI France, hosted a presentation about GMI's latest developments in online and Interactive Surveys.
Right after SEMO, Research & Results took place in Munich, Germany, which was attended by a record 2,500 visitors, a third more than last year. GMI finally wrapped up its European city tour with the Insight Show in London, UK.
Demos & downloads
- How-to guide: Tips for effective online survey design
(PDF)
- Our October Webinar on effective online survey design was very well attended. For those of you who couldn't attend, this document covers some of the key considerations to take into account when designing an online survey.
Who's new at GMI
Tom Kennedy, Project Manager - Bellevue, USA
Depeesh Patel, Sales Assistant - London, UK
Leo Sharkey, Senior Director, Client Services - Hopkins, USA
Jeff Surek, Technical Support Specialist - Bellevue, USA
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