February 2008 GMI Newsletter

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Welcome to the February 2008 edition of our newsletter.

	GMI powers OnSurvey's online research		GMI Webinar Series International research: Cross-culture calibration
	How-to guide: Three essential panel quality checks		Connect with GMI at one of our upcoming trade shows
	Quirk's article: They're older, so you need to be wiser		Tip of the month: Research Analyzer - Coding
	Keith Fujinaga joins GMI as Vice President, Financial Planning and Operations

GMI powers OnSurvey's online research

OnSurvey, Inc. is a Canadian full-service market research firm based outside of Toronto. It employs 50 people, and has an overseas office in Delhi, India. The company serves the research needs of Fortune 500 companies in a variety of industries, from consumer packaged goods and information technology to advertising agencies and financial services.

One of OnSurvey's proprietary methodologies is OnSite™, a 360-degree website effectiveness assessment of corporate websites. This three-pronged approach of data collection, analysis and recommendations is designed to empower decision-makers with the tools necessary to improve their website. OnSurvey's approach utilizes a unique website pop-up method and a powerful data collection mechanism. OnSite™ tracks each visitor's behavior on the website, and collects attitudinal website experience feedback before the visitor exits. This proven system is used to continuously monitor the online user experience of visitors across the entire website. OnSurvey's analytics team analyzes the comprehensive sets of data that are collected from visitors to provide key strategic business recommendations for enhancing the overall effectiveness of a website.

"When we founded OnSurvey back in 2001, we set out to add the service back into customer service," explains Jason Ten-Pow, Vice President of Research for OnSurvey. "We had heard about GMI, who at the time had already been a leader in the marketplace for two years, and discovered that their customer service approach was very much in line with the thinking we wanted to bring to bear with our own customers."

After an exhaustive global search process, OnSurvey selected GMI as their vendor of choice for their worldwide "software leadership study" campaign. The firm was seeking one provider that could deliver access to software developers around the world. "We were most impressed with GMI's rapid turnaround," explains Ten-Pow. "In a matter of 10 days, GMI delivered on target within half the anticipated time. We acquired all the necessary data from this hard-to-reach target audience in a number of countries, including Egypt, Germany, Brazil, Israel, Russia, China, India, UK, Australia, Africa, USA, and UAE. GMI's speed of execution and professionalism empowered us to meet and exceed our client's expectations. Their competitive pricing also stood out. Other vendors we talked to were not only pricier, but also not able to deliver within our tight timelines."

OnSurvey conducts about 90% of its research projects online, around the world. "When we started out, we also noticed that there was a huge gap to be filled in online research, and together with GMI, we could bring that to the forefront," continues Ten-Pow. "Since 2002, we have grown significantly, and taken on larger corporate accounts, such as Abode, American Express, or Procter & Gamble."

OnSurvey doesn't only rely on GMI for global sample. It also uses GMI's multilingual market research platform, Net-MR®. "GMI's bundled offering offers a very flexible and modular solution for us," concludes Ten-Pow. "And should our 20 in-house analysts get swamped with workload, we know we can always outsource part of the work to GMI's Service Bureau if need be, and still comfortably meet our budgets and deadlines."

About OnSurvey »
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GMI Webinar Series
International research: Cross-culture calibration

Tune in as John Hughes, Founding Principal of The Artemis Group, a GMI partner, takes an in-depth look at international survey design, identifying pitfalls and keys to maintaining a good balance between design uniformity and cultural customization.

Register for the complimentary webinar »

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How-to guide: Three essential panel quality checks

Are you sourcing online panel from quality providers? Before you begin your next study, use this handy guide to ensure that you are.

Read the how-to guide (PDF) »
Consult our online white paper archive »

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Connect with GMI at one of our upcoming trade shows

We look forward to seeing you at one of the many events GMI is attending in March.

Schedule an appointment with GMI »
View all GMI events and tradeshows »

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Quirk's article: They're older, so you need to be wiser

Issues and considerations for designing research with seniors. Authored by Michael Hesser, President of the Praxi Group, a Kittredge, Colorado-based research firm. Published courtesy of Quirk's Marketing Research Review.

Read the article (PDF) »

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Tip of the Month: Research Analyzer - Coding

Re-categorize your survey data, and instantly view the results as part of your analysis with Research Analyzer's integrated coding tool.

Download the tip of the month (PDF) »

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Keith Fujinaga joins GMI as Vice President, Financial Planning and Operations

A business finance leader and CPA, Keith brings over 15 years of international experience in both the public and private sectors to GMI. He previously worked for Microsoft Corporation for five years, serving most recently as Finance Director and Controller for Intellectual Property and Licensing.

He spent the previous seven years with Penford Corporation, three of those as Director of Planning and Administration (Division Vice President) in Sydney, Australia. Before that, he spent four years as Senior Auditor for Ernst & Young in Seattle. Keith graduated from the University of Washington, earning a Bachelor's degree in Business Administration, Accounting.

Who else is new at GMI?

Chris McConnell, Database Engineer - Bellevue, USA
Tim Ottersburg, Project Manager - Bellevue, USA
Marí Steyn, Web Developer/Designer - Bellevue, USA
Elnaz Yahyai, Sales Assistant - 's-Hertogenbosch, Netherlands

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