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March 2008 GMI Newsletter
Welcome to the March 2008 edition of our newsletter.
The new GMI Global Panel Book is available!
In this latest edition of the GMI Global Panel Book, you will find detailed, updated panel reach and demographics information on our 40 largest panel countries.
At GMI, we conduct regular reviews of our panel partners' capabilities, and apply thorough checks to ensure that only quality panelists are delivered through our partner network. Our qualification criteria includes making sure that panelists are double-opted in, that partners comply with industry research conventions, and that they adhere to the same quality standards GMI upholds. We also strictly manage our own panel to weed out speedsters and potentially bad panelists, and put in place even stricter quality standards at the point of registration to ensure that panelists are who they say they are.
Download the global panel book »
Request a panel quote »
About GMI specialty panels »
GMI Webinar Series
Let the creatives create and the market decide: How to leverage online panels in innovative research solutions
Can creativity be identified and measured? How do you leverage large online crowds to screen and predict successful new product concepts? Join presenter Ari Popper, President, North America for online market research agency BrainJuicer, Inc. as he presents Creative 6ers™ and Predictive Markets, two innovative methodologies that help corporations in a variety of industries gain cost-effective, accurate insights for faster, better-informed strategic business decisions.
Register for the complimentary webinar »
About BrainJuicer »
BrainJuicer leverages GMI's global panels for innovative research methodologies
Serial innovator John Kearon founded BrainJuicer Group plc in the UK in 1999 with one idea in mind: incubate and bring to market truly innovative market research methodologies to improve insightfulness and marketing inspiration. BrainJuicer's successful strategy has resulted in a portfolio of research solutions that deliver highly predictive quantitative data, with insightful and directive qualitative diagnostics. Today, BrainJuicer is an award-winning, global research advisor to 15 of the world's top 100 global companies, and serving over 80 clients in a variety of industries in more than 50 countries and in 33 languages.
To stay at the forefront of market research innovation, BrainJuicer needed a reliable panel partner that could offer cost-effective consumer and specialty panels on tap, fast, anywhere in the world. Recognizing early on a common bond in an innovative approach to online panel-based research, BrainJuicer has been working with GMI since 2002, and selected GMI's global panels to power two of its most popular methodologies: Creative 6ers™, which enables the screening of creative consumers within convenience panels, and Predictive Markets, which leverages the wisdom of crowds to screen concepts and predict market adoption at the fuzzy front-end of the innovation funnel in new product development.
BrainJuicer's partnership with GMI enables the agency to offer timely and cost-effective alternatives to other research solutions available in the marketplace while simultaneously delivering richer, more effective and actionable insights, enabling clients around the globe to make faster, better-informed business decisions.
Read the case study (PDF) »
About BrainJuicer »
Need global sample? Contact us »
View our global panel book »
Register for the BrainJuicer webinar »
Is Second Life the next frontier for market researchers?
Find out in this GMI byline published in the March issue of Admap, UK.
Read the article (PDF) »
Read other GMI bylines »
See you at the ESOMAR APAC Conference!
We hope to see you in Singapore, April 8-9. Visit us at Booth # 12 & 13 to discover the exciting new developments GMI has in store for Asia-Pacific!
Set up an appointment at the show »
About the ESOMAR APAC Conference »
Register for the show »
GMI panel tip of the month: Conducting effective global IT research
Handy advice on how to conduct effective global IT research, from sample profiling to regional preferences.
Read the tips (PDF) »
Contact our experts »
Quirk's article: Going beyond the numbers
Successful B2B research requires insight generation, not just data gathering. Authored by Kieron Mathews, Head of Research at research firm Kadence in London, UK. Published courtesy of Quirk's Marketing Research Review.
Read the article (PDF) »
Read other Quirk's articles »
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