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May 2008 GMI Newsletter
Welcome to the May 2008 edition of our newsletter.
Aite Group leverages GMI's U.S. consumer panels for financial research
Aite Group is an independent research and advisory firm based in Boston, Mass. The company was founded in January 2005 by leading industry experts in banking and securities and investments to serve the research needs of the financial services industry.
"Aite (eye-tay) is a Japanese word that describes a relationship with a partner," explains Judith Fishman, Analyst, Quantitative Research for Aite Group. "Aite is the essence of our mission: to serve as a fully engaged partner that helps clients stay ahead of the competition and grow their business with insightful reports and timely advice in the areas of retail and wholesale banking, and retail and institutional securities and investments."
The major players in the financial services industry face multi-dimensional challenges. Aite Group's unique research and consulting value proposition is based on a holistic, three-pronged approach to analyzing the financial services marketplace:
- Business strategy: Analyzing the evolution of business strategies and its impact on the financial services industry
- IT innovation: Identifying the emergence of new, cutting-edge technology and its impact on the financial services industry
- Regulatory issues: Analyzing the impact of various regulations on the financial services industry
"The sector we serve is very competitive and constantly needs up-to-the-minute intelligence to keep the finger on the pulse of a fast-moving marketplace," adds Fishman. "We conduct research both online and by phone, but whenever online is feasible, we are able to afford larger samples, which is a plus for our clients."
"We were looking for a panel supplier that could help us get access to profiled consumers and very specific players in the small business realm. We began to partner with GMI in 2007, and selected the company for its quality consumer panel and extensive service capabilities. Favorable pricing was also a compelling factor in our decision. From interviewing financial decision-makers at small U.S. businesses, or asking general U.S. consumers about their debit card habits, GMI delivers all the completes we need within our short timelines."
In North America, Aite Group works with some of the largest financial institutions, including Top 20 banks, credit card companies, payment processors, brokerage firms, as well as technology vendors providing banking software, IT, payment, risk management and security solutions.
"Our experience with GMI has been outstanding," concludes Fishman. "All the teams were very responsive to our needs, from Sales to Client Services. GMI provided us with top-quality sample and survey programming, and delivered on the projects within our deadlines. We will definitely use GMI for our research projects again, and would not hesitate to recommend the company to others."
About Aite Group »
Need sample? Contact GMI »
View the GMI Global Panel Book »
GMI Webinar Series
Interactive dashboards: Give a new dynamic to your research data
Tired of static PowerPoint slide decks? Want your research data to make a statement? Join Leonard Murphy, President & CEO, and Heather Alcott, Vice President, Global Client Services for market research firm Rockhopper Research, alongside Anthony Milano, Vice President, Professional Services for GMI, to learn how you can turn large datasets into clear, visually appealing insights by leveraging the power of dynamic online dashboards.
Register for the complimentary webinar »
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About Rockhopper Research »
Panel tip of the month: Conducting U.S. Hispanic research
Hispanics currently represent 15% of the U.S. population. Are you taking this important segment into account in your U.S. market research? Read these handy tips to get your projects off to a good start.
Read the tip of the month (PDF) »
Request a Hispanic panel quote »
Meet up with GMI at one of our June events!
The ESOMAR WM3 Conference is the first stop on our global tradeshow tour. Held in Budapest, Hungary, from June 1-4, the event focuses on audience measurement and technology. Vice President Jon Puleston will present GMI's interactive survey capabilities at the conference on June 3rd.
Next, we will be heading to Hamburg, Germany for the BVM Conference, June 5-6. Centered around the theme of "Convergence, Communication and Consumers", the show will focus on corporate and media communications and how they aim to attract the attention of consumers, customers and users. Come see us at Booth #G17!
While the BVM Conference is under way in Hamburg, you will also be able to find us at Booth #202 at the MRA Annual Conference in New York City, June 5-6. If you're attending the conference, be sure to swing by to pick up a complimentary GMI USB drive or mouse. You can also stay connected throughout the conference with the GMI-sponsored Cyber Café located next to the GMI booth.
After MRA closes its doors, we'll make our way to Chicago for IIR's Excellence in Market Research: Best Practices for Execution event, June 9-11. Mario Menti, Solutions Architect for GMI in London, and Prof. Diana Derval from marketing research firm DervalResearch, will be presenting Survey Techniques in Virtual Environments: Conducting Sofa and Face-to-Face Interviews in Second Life.
In Asia-Pacific, GMI will attend the inaugural MRSS Asian Research Conference on June 13th in Singapore. In cooperation with market research associations from India, Indonesia, Thailand, Malaysia and Singapore, the one-day event offers 12 keynote speakers, researchers and planners. Click here to set up an appointment at the show with Ludovic Milet, GMI's Managing Director, Asia-Pacific.
June 16-18, we will be back in Europe for ESOMAR Innovate in Copenhagen, Denmark. We invite you to stop by Booth #7 to meet our team and participate in GMI's EURO 2008 soccer competition. Who will win the games on June 17th: France, Italy, Romania or the Netherlands?
We return to Asia to attend the KOSOMAR Conference in Seoul, Korea, on June 25th. This annual national conference addresses the market research industry's most popular topics, and gathers some 250 delegates from both market research consulting firms and corporate clients. Click here to set up an appointment at the show with Emily Bang, GMI's Account Executive for Korea.
Last but not least, we will be finishing our June tradeshow tour at the CASRO Annual Technology Conference in New York City, June 26-27. The event will address important technology issues that impact the research industry. Click here to set up an appointment at the GMI booth with Account Executive, John Clain.
Set up an appointment with GMI at a show »
More information about GMI tradeshows »
Quirk's article: It sells the product by itself
This article, authored by John Hoeppener, President and CEO of NameQuest Inc., a branding consulting firm based in Carefree, Arizona, provides insights into name research. Published courtesy of Quirk's Marketing Research Review, May 2008.
Who's new at GMI
Ryan Barry, Account Manager - Boston, USA
Sabina Begum, Account Manager - London, UK
Faye Chen, Project Manager - Sydney, Australia
Savannah Westover, Account Manager - Los Angeles, USA
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