June 2008 GMI Newsletter

Home > About us > News > Newsletters > 2008 > June 2008

Welcome to the June 2008 edition of our newsletter.

	SRi helps brands keep a finger on the pulse of fans' opinions with GMI		GMI Webinar Series: Interactive dashboards recording
	GMI's EMEA HQ has moved!		GMI fosters EURO 2008 fun across Europe
	Quirk's article: A group that's wanting to be heard

SRi helps brands keep a finger on the pulse of fans' opinions with GMI

Sponsorship Research International (SRi) is a full-service market research agency serving the needs of the sponsorship and experiential marketing industries. The Norwalk, CT-based firm helps brands maximize the return on their event and sponsorship investments. From property selection to activation plan testing and post-program evaluation, SRi guides brands through every phase of program development, execution and post-evaluation for sports properties, music campaigns, grassroots events, mobile marketing, retail events, B2B events, arts, cultural initiatives and more.

"We have been working with GMI for the past two years, and have expanded the relationship over time," explains Chuck Hall, Director at SRi. "We rely on GMI for our global consumer panel needs. We also leverage their 24x7x365 service bureau for program hosting, translations and data processing, which enables us to focus on what we do best: derive actionable insights for our clients, so they can make the best-informed investment decisions possible."

SRi customizes its approach for each client, calling upon the right combination of resources, research tools and proven methodologies. SRi's client roster includes sponsors such as UBS, Unilever and ConAgra Foods, properties and teams including the NBA, AFL and Atlanta Hawks, and agencies such as Velocity Sports and Entertainment, to name just a few.

"GMI is very responsive to our needs and fast-paced environment. To quote a perfect example, we called in two studies on a Friday, and had 500 completes across five countries by Monday. It was very impressive," continues Hall. "It's reassuring to know you can rely on that type of responsiveness and support when you have multiple projects going on at once."

SRi had a client who was looking to activate around a global sports property. They wanted to quickly field some concept testing internationally using global consumer panels. GMI helped SRi test these concepts in five countries around the world, assessing which concepts resonated the strongest among targeted sports fans. Tennis was the sport that eventually rose to the top through an in-depth assessment of brand fit and the ability to drive business objectives. SRi was then able to help the client test and assess the most effective activation elements to bring their sponsorship to life among target fans and consumers around this global property.

"On average, we entrust GMI with multiple projects a month. GMI's pricing is always very competitive, and usually lower than some of the bids we receive from other panel vendors," concludes Hall. "While we can wait up to seven days with some suppliers, GMI turns a survey programming project around in one to two days. This enables us to not only respond to the needs of our customers quicker, but also to transfer cost savings to them at the same time."

About SRi »
Need sample? Contact GMI »
View the GMI Global Panel Book »

Back to top

GMI Webinar Series: Interactive dashboards recording

Did you miss our June webinar, Interactive dashboards: Give a new dynamic to your research data? Our handy event recording is now available, giving you the opportunity to catch up on the latest dashboard innovation. Learn how to turn your static PowerPoint slide decks into clear, visually appealing snapshots of your performance by leveraging the power of dynamic online dashboards. The event provides tips on how to interact with data online, display various views instantly in one simple dashboard format, implement all the necessary steps leading to effective dashboard development, and leverage interactive dashboards to augment your service capabilities in a cost-effective way.

View the June webinar recording now »
Sign up for future GMI Webinar Series alerts »
Learn more about GMI dashboards »
Request a dashboard quote »

Back to top

GMI's EMEA HQ has moved!

GMI has recently brought its two London offices located in Ealing Broadway and on Greek Street together under one roof downtown. The GMI EMEA regional headquarters, which employes 30 people, can now be found at:

GMI (Global Market Insite, Inc.)
1 Bedford Avenue
London
WC1B 3AU
UK

Phone: +44 (0)20 7399 7010
Fax: +44 (0)20 7631 4337

Contact GMI London »
View GMI's other global office locations »

Back to top

GMI fosters EURO 2008 fun across Europe

Congratulations to Spain for winning the Euro 2008 final!

Every four years, soccer madness takes over Europe, and this year was no exception. As everyone looked forward to the start of the European Soccer Championship earlier this month, the Dutch GMI Team came up with the idea to create a competition around the tournament showcasing its interactive survey capabilities. The first GMI EURO 2008 Competition was born.

GMI designed the competition survey using its online interactive technology, and asked participants to predict the scores of the games throughout the event, the winners per round and the final Euro 2008 Champion. The competition was an immediate hit, with over 400 enthusiastic participants joining in the fun across Europe. To keep respondents engaged, the Dutch GMI Team sent out daily emails throughout the tournament highlighting interesting key facts and survey results (see some of them in the charts below).

But GMI didn't stop there. The team spread the Euro 2008 fever all the way to the ESOMAR Innovate Conference held in Copenhagen, Denmark, June 16-18. Delegates were asked to predict the scores of evening games, and could find out who the winning teams were at the GMI booth the following day. Prizes included chocolate boxes, hats and T-shirts, creating an atmosphere of friendly competition and camaraderie at the show. GMI also commanded attention at the conference with a speaking engagement on research in Second Life, delivered by Mario Menti from GMI and Diana Derval from marketing research firm DervalResearch.

Congratulations to our GMI Euro 2008 competition prize winners:

• Jennie Larby, UK
• Martijn van der Veen, Netherlands
• Simon Hurdle, UK

Key GMI EURO 2008 competition statistics

View the GMI EURO 2008 competition interactive survey »
Visit the GMI EURO 2008 website for tournament results »
Learn more about GMI Interactive Surveys »
Request a GMI Interactive Survey quote »

Back to top

Quirk's article
A group that's wanting to be heard

In this byline, GMI CTO Dr. Mitch Eggers reveals the top 10 considerations for marketing to African-Americans. Published courtesy of Quirk's Marketing Research Review, June 2008 issue.

Read the byline (PDF) »
Request a quote for African-American panel »
Learn more about GMI Specialty Panels »

Back to top

Who's new at GMI

Juno Chung, Account Manager, Korea - Sydney, Australia
Eli Drake, Data Analyst - Bellevue, USA
Kevin Dutnall, Data Processing Executive - London, UK
Bobby Forgione, Account Manager - Boston, USA
Hana Kim, Project Manager - Sydney, Australia
Jeff McCarrick, Senior Director, Sales, East Region - Boston, USA
Diarra Peereboom, Proposals Administrator - London, UK
John Petersen, Senior Manager, Treasury & Tax Compliance - Bellevue, USA

 Back to top