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GMI Newsletter - July/August 2008
Welcome to the July/August 2008 edition of our newsletter.
Panel spotlight: Eye on China
Right now, 10,500 athletes from around the globe are competing at the 2008 Olympic Games in Beijing, China. GMI's diverse Chinese consumer panel has a reach of more than 120 times that number - over 1,200,000 panelists - and is highly profiled to provide an excellent resource for insight into Chinese buying habits and preferences. Panel members work in every major industry, including computer software (8.4%), manufacturing and construction (6.6%), utilities (9.2%), consumer products (6.9%), and many more. Leverage GMI's Chinese panel to understand the increasingly important and globally visible Chinese marketplace.
Request a panel quote »
View the GMI Global Panel Book »
GMI Webinar Series
Dispelling the myths of customer experience: Best practices in international customer experience mapping
Perception, interaction, recollection. These three words describe the key components to understanding and managing the customer experience. Although customers have always had experiences, only recently has this topic gained the attention of marketers worldwide, generating increasing interest in how to effectively design and execute experiences that generate positive emotional connections with customers. Mark Binns, Partner and Co-founder of Toronto-based consulting firm Torque Customer Strategy, has built a career out of understanding how to connect with consumers.
Join him, along with Jeff McCarrick, Senior Director, Sales, East Region for GMI, as they present best practices for international customer experience mapping, as well as the research methodologies that support them. Along the way, they will dispel the myths of customer experience, including "It's too expensive to deliver" and "It's just another way of saying customer service". By the end of this webinar, participants will be prepared to uncover first-hand experiential insights from their customers, and start designing experiences that will create a lasting emotional impact.
Register for the complimentary webinar »
About Torque Customer Strategy »
Visit our new online webinar archive »
Sign up for future GMI Webinar Series alerts »
GMI launches new website
In addition to its fresh look and enhanced navigation, one of the most exciting additions to the new GMI corporate website is the online Resource Center. Whether you're looking for helpful tips to aid your market research efforts or more information about GMI's offerings, the Resource Center is the place to go. Check out our sample size calculator to help determine how large of a sample you need to get an accurate representation of the overall population of the segment you are targeting.
In the download center, you'll find the latest editions of the GMI panel books, as well as brochures offering detailed information about our panel and service offerings. Curious about what it's like to partner with GMI? Take a look at one of our many customer case studies and testimonials. There, you'll also find white papers, how-to-guides and published GMI bylines providing useful market research tips.
We hope you'll find our new online Resource Center helpful and informative. Be sure to check back regularly to discover what's new.
Go to our online Resource Center »
Contact us »
AllPoints Research partners with GMI for consumer panels, service and
global footprint
AllPoints Research is a marketing research firm which provides services for all phases of the research process - from innovative study design to action-oriented conclusions. The agency, which counts 15 people at its Winston-Salem, North Carolina headquarters, was originally founded in 1973 with a strong focus on agribusiness. A Triad Business Journal Fast 50 award winner in both 2004 and 2005, AllPoints Research employs state-of-the-art quantitative and qualitative techniques to deliver accurate, prompt and insightful results to Fortune 500 companies in a variety of industries ranging from pharmaceuticals, animal and human health, to agribusiness, financial services and consumer packaged goods.
"Four years ago, we were looking for a consumer panel vendor that could provide us with a broad geographical reach," explains La Tonya McCummings, Market Research Strategist at AllPoints Research. "We had been receiving GMI's email newsletter for a while, and had met a few of their staff at industry conferences. We then started investigating if the company was a good fit for our research needs ranging from Europe all the way to Japan and Latin America. We were impressed with what we saw and heard, and decided to partner with GMI moving forward."
AllPoints Research conducts 80 to 90% of all its research projects online, with the rest consisting of innovative phone-based, web-enhanced qualitative work, along with some traditional telephone surveying. McCummings finds online research effective in providing a self-administered platform that allows the respondent a sense of autonomy and an unhurried, self-paced interview environment, where the respondent may stop to consider their response and refer to descriptive material as needed. "While many think of simplistic tasks and survey questions in connection with online research, we feel online surveying offers a unique opportunity to present respondent-friendly complex lines of questioning and tasks, with the ability to employ built-in interactive experiences and quality controls such as totals, verifications with previous amounts, ranges etc. And in the case of phone-based web-enhanced qualitative work, not only does the Web provide a forum for clear presentation of the test pieces, but also significant savings to AllPoints' clients on the high traveling costs typically associated with in-person qualitative."
AllPoints chose to work with GMI not only because of its extensive global panel reach, but also because of its responsiveness to AllPoints' needs and its ability to be a real partner. "For example, when we utilize GMI, we know that we will be able to reach a GMI representative who is knowledgeable about our project just about any time of the day or night," continues McCummings. "This is another advantage of using a global company, even when the targeted demographic is domestic - calls into GMI roll over to time zones where it is still business hours. And given market research's tendency to be an industry hallmarked by frequent and rapid change, this makes GMI's capabilities a real asset to our team."
AllPoints Research recently conducted a pre-product launch testing project for a skincare product using Discrete Choice Modeling (DCM). They knew the research would require a large number of consumer respondents fitting a very narrow profile. Four vendors were evaluated for consumer panel recruitment for the project. "We were rating potential vendors on six main criteria: global reach, response quality, high consumer response rate, panel recruitment methodology, panel integrity and data privacy," adds McCummings. "GMI passed all the categories with flying colors, so we were ultimately very confident with our choice."
"GMI's turnaround times are great. For one project, we gathered 1,000 U.S. completes within five business days," concludes McCummings. "And because of the high incidence rates GMI offered, we ended up saving approximately 30% on projected data collection cost on this research project. Combined with our very responsive account and service team, this makes our work a lot easier, and enables us to deliver great results for our clients."
About AllPoints Research »
Need sample? Contact GMI »
View the GMI Global Panel Book »
Quirk's article: You say Hispanic, they say Latino
This article, authored by Steve Richardson, Director of Communications for the Qualitative Research Consultants Association, looks at the important nuances to consider when approaching and gathering qualitative research on the Latino market segment. Published courtesy of Quirk's Marketing Research Review, June 2008 issue.
Request a GMI Hispanic Panel quote »
Who's new at GMI
Maritza Chott, Manager, Revenue Accounting - Bellevue, WA
Tom House, Senior Database Engineer - Bellevue, WA
Jolie Huang, Programmer - Shanghai, China
Giuseppe Mancuso, Account Manager - London, UK
Jack McGuire, Panel Manager - London, UK
Jessie Saal, Account Manager, France - Paris, France
Emilyne van der Beken, Office Manager - London, UK
Bruce Wang, Account Executive - Shanghai, China
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