| About us | ||||||||||||||
| Board & executives | ||||||||||||||
| Investors | ||||||||||||||
| News | ||||||||||||||
| Events | ||||||||||||||
| Office locations | ||||||||||||||
| Careers | ||||||||||||||
|
||||||||||||||
 |
||||||||||||||
GMI Newsletter - September 2008
Welcome to the September 2008 edition of our newsletter.
Choose an article below:
The latest GMI Specialty Panel Book is now available!
Browse our brand-new 2008 GMI Specialty Panel Book for detailed demographic information on a variety of hard-to-reach market segments worldwide, including:
- IT Professionals and Decision Makers Panel
- B2B Panel
- Physician Panel
- Chronic Illness Panel
- African-American Panel
- Gamer Panel
- U.S. Hispanic Panel
This year, GMI welcomes the Gamer and U.S. Hispanic panels to its specialty panel family.
The GMI Gamer Panel consists of over 26,000 gamers located in 11 countries, including Australia, Brazil, Canada, India, the Netherlands, New Zealand, Norway, Romania, Sweden, the UK and the USA. The panel is ideal for research into hard-core gamers. GMI can also deliver access to the opinions of millions of casual gamers, who play on a wide range of consoles, from PC and Xbox 360 to PDA and cell phones. Twelve percent of the GMI Gamer panel owns 16-20 games on average, while 37 percent of panelists are most likely to purchase new games within the first month of their release.
The GMI U.S. Hispanic Panel offers reach to some 50,000 Hispanics living in the United States, hailing from numerous Hispanic countries and various ethnic heritages. Profiled on a number of attributes to determine their level of acculturation, our panelists speak Spanish 43 percent of the time. Twenty-three percent of the panel has lived in the USA for one to four years, while 18 percent have lived in the USA for over 20 years.
While our youth, mother and nurse panels are not included in the GMI Specialty Panel Book this year, they are still available. In addition, we offer access to college students and pharmacists. Please email us for more information or request a quote online.
Download the GMI Specialty Panel Book »
Request a panel quote »
About GMI specialty panels»
GMI helps ABI Research get primary research department off the ground
ABI Research was founded in 1990 to assist manufacturers of wireless semiconductor components in understanding and entering new markets. With global headquarters in Oyster Bay, NY, and offices in Scottsdale, AZ, Singapore and London, UK, the syndicated technology research firm employs 60 people worldwide.
Today, ABI Research provides business decision-makers with timely information on the economic impact of technological developments in a wide range of disciplines, along with in-depth analysis of market trends. The firm serves Fortune 500 companies in the mobile wireless and wireless connectivity space, the digital home, telematics and navigation, and enabling technologies.
Specific areas of expertise include business and consumer mobility, cellular PC modems, femtocells, mobile devices and networks, M2M (machine-to-machine communication), RFID and contactless communication, short-range wireless technologies, Wi-Fi, consumer video technologies and multi-channel video, digital media, home networking, mobile content, commercial telematics, location aware services, emerging technologies, RF power devices and wireless semiconductors.
"I joined ABI Research a year ago, with the responsibility to set up the company's brand-new primary research practice," explains Janet Wise, Director, Primary Research at ABI Research. "I needed a partner that could help me get my department off the ground quickly, and turn around a high number of global consumer and business studies, on budget and within deadlines. I had previously worked with GMI at another company, and knew about their extensive panel reach and responsive service capabilities."
GMI has now become ABI Research's preferred vendor for multiple-country online studies. "Our primary research spans Western Europe and North America to Asia-Pacific," adds Wise. "GMI takes care of our survey programming and hosting, and supplies both consumer and specialty panels, including business end-users, networking and IT professionals. If I didn't have GMI as a reliable partner, I wouldn't have been able to conduct the number of studies I have achieved in the past nine months. The fact that GMI also has teams on the ground all over the world who can review my questionnaires and localize them if need be is very useful."
Online research has proven to be ABI Research's methodology of choice for the technology topics that they cover, such as broadband usage. "GMI's cost-effective pricing enables us to remain competitive in a bid situation, and pass on savings to our clients" concludes Wise. "We are also very happy with the data quality GMI provides. The team can adjust sampling and invitations on the fly to get me what I need, and optimize the results of each of my research projects."
About ABI Research »
Need global sample? Contact us »
View the GMI Global Panel Book »
Panel spotlight: Eastern Europe
Eastern Europe presents a variety of challenges for market researchers, including being a difficult market to understand, having low Internet penetration rates and relying on more traditional market research methodologies. As one of the pioneers in global market research in the region, GMI constantly and strategically grows its consumer panels in leading Eastern European markets, such as Russia, Hungary, Poland and the Czech Republic.
GMI partners with local portals and market research firms to implement a mix of face-to-face, telephone and email campaigns to recruit a diverse local audience. As broadband access grows across Russia and Eastern Europe at large, it becomes more and more important to develop strong local relationships with businesses and panelists in the region. Thanks to the strength of GMI's established sample supplier network, GMI can now guarantee nationally representative, high-quality sample (based on national online population data in each country) to its international clients for multiple country fieldwork, so they better understand and value local market trends, as well as the needs and wants of Eastern European consumers.
Need Eastern European sample? Contact us »
Download GMI's Global Panel Book »
MESH Planning uses Chinese panel from GMI for Speedo brand research
New, innovative research conducted by MESH Planning on behalf of Speedo found that awareness of the Speedo brand - worn by 94 percent of all gold medal swimmers during this Olympic Games - was particularly high due to its strong associations with the swimming pool.
Fifty-six percent of Speedo's interactions with a sample of Chinese consumers provided by GMI were generated by people seeing athletes actually wearing the product. Although this was true for all sports brands surveyed in the project, Speedo ranked highest among them. The second biggest touch-point for these sports brands was online, with 14 percent of participants reporting an online interaction with the brand.
Data for the project was gathered via TROI, MESH Planning's real-time approach to tracking audience interaction with brands. Participants used their cell phones to report when they saw, heard, or experienced anything related to the Speedo brand, including whether the association was positive or negative.
About MESH Planning »
Need Chinese sample? Contact us »
Download GMI's Global Panel Book »
GMI and Engage Research speak at ESOMAR Panel Research
The ESOMAR Panel Research conference to be held October 21-23 in Dublin, Ireland, will examine online panel research, and explore the role of suppliers, agencies and end clients in market research. The event will feature workshops, presentations and networking opportunities to encourage innovation in the panel industry.
Come hear Deborah Sleep, Founder and Managing Director of UK-based marketing research firm Engage Research, and Jon Puleston, Vice President of GMI's Interactive Group in London, as they present:
| Measuring the value of respondent engagement: Innovative techniques to improve panel quality |
| Thursday, October 23 11:15 - 11:35 am |
Whilst anecdotal evidence exists, Engage Research and GMI will provide a rigorous basis for determining how best to tackle the issue of respondent engagement. How can we better engage with online respondents? What is the value of that engagement for the quality of research data? How can basic factors such as question wording, layout, placement as well as response mechanics from the basic to the highly animated affect respondents' perception of the research process and the quality of the data captured? Audience takeaways include:
- Understanding the impact that the lack of emotional engagement from respondents can have on the quality of data from online surveys and survey completion rates
- Some practical solutions for improving the level of respondent engagement in online surveys
- Research evidence showing the benefit these improvements can have in terms of data quality and improved completion rates
Make an appointment with GMI at the show »
About ESOMAR Panel Research »
Learn more about GMI Interactive »
GMI makes Deloitte Fast 50 and Inc. 5,000 lists
For the fourth consecutive year, GMI features on Deloitte's Technology Fast 50 for Washington State, ranking 13th with a five-year revenue growth of 1,096 percent from 2003 to 2007. The company also came in at #753 on the annual Inc. 5,000 ranking of the fastest-growing private companies in North America, with a three-year revenue growth of 464 percent from 2004 to 2007.
More about the Deloitte Fast 50 »
More about the Inc. 5,000 »
Contact us »
Quirk's article: How to green your research
Authored by Sarah Browne, research consultant based in Carmel, Calif., this article offers tips for marketing researchers on how to make the act of gathering data less burdensome on the environment, from changing travel habits to going paperless. Published courtesy of Quirk's Marketing Research Review, August 2008 issue.
Who's new at GMI
GMI welcomes nine new hires this month, including:
Jessie Saal, Account Manager - Paris, France
Matt Dohm, Panel Consultant - Bellevue, USA
Geraldine Troisfontaine, Campaign Manager - Bellevue, USA
Petros Kaisharis, Flash Developer - London, UK
Oliver Levick, Account Manager - Boston, USA
Jie Wang, QA & Database Tester - Vancouver, Canada
Chris Rymaszewski, Senior Integration & Performance Tester - Vancouver, Canada
Rachel Yoon, Project Manager - Sydney, Australia
Kevin Johnson, Senior Project Manager - Sydney, Australia
Home | About us | Contact us | 
RSS | Resources | Careers | Site map | Privacy policy
