GMI Newsletter - December 2008

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Welcome to the December 2008 edition of our newsletter.

Choose an article below:

	A message from Mike Brochu		Panel spotlight: USA
	GMI launches corporate website in four additional languages		Quirk's article: Creating new market segmentations is difficult, but worthwhile

A message from Mike Brochu

Greetings:

As 2008 comes to a close, I'd like to take this opportunity to reflect on the past year, as well as briefly touch on what lies ahead.

This has been a busy year for GMI. We continue to grow with our customers around the globe and we are thankful for your continued support.

Next year will be a challenging one and we will keep working hard to deliver innovative products and excellent service. Under the current economic conditions, online research will continue to play a crucial role in helping researchers reach their goals in a cost-effective way. We look forward to sharing some exciting new technology developments that will offer you access to the best possible data, when you need it and at the right price.

Regardless of the challenges that may be around the corner, as we approach our 10th anniversary in 2009, GMI stands by you as your partner of choice for your online research needs. As always, please feel free to contact us and give us feedback on how we can continue improving to meet your needs and the needs of your customers.

Wishing you a safe and happy holiday season and a very prosperous new year!

Mike Brochu
President & CEO
GMI

Contact Mike Brochu »

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Panel spotlight: USA

The holiday season is upon us, and despite a less-than-promising economic outlook, consumerism is in full swing in the United States. With Internet users making up nearly 73% of the U.S. population (source: Internet World Stats), over 80% of Americans will likely purchase at least one item online this holiday season (source: BizReport). This lends itself to a wealth of online research opportunities.

To help researchers gain authentic, quality research insights into the U.S. market, GMI provides access to over four million consumers who are highly profiled on hundreds of attributes. Our U.S. panel is close to nationally representative, and is backed by GMI's experienced service team. They deliver quality fielding services, from questionnaire design to data processing, 24x7x365 - holiday season included.

Request a U.S. panel quote »
About GMI's consumer panel »
Download the GMI Global Panel Book (PDF) »

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GMI launches corporate website in four additional languages

GMI has just launched its redesigned corporate website in French, Japanese, Spanish and Simplified Chinese, with more language versions to follow in the coming weeks.

Visit the new sites:

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Quirk's article: Creating new market segmentations is difficult, but worthwhile

Authored by independent marketing research consultant Kathryn Korostoff, this article shows how to create realistic and effective market segmentation models. Learn how segmenting can help you focus and reach the most attractive target groups to optimize your business success. Published courtesy of Quirk's Marketing Research Review, December 2008 issue.

Read the article (PDF) »
Visit the GMI Resource Center online »
Contact us for a quote »

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