GMI Newsletter - April 2009

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Welcome to the April 2009 edition of our newsletter.

Choose an article below:

	GMI announces GMI X™		Panel spotlight: Netherlands
	GMI's ARF conference paper is now available for download		Connect with GMI at the Insight Show in London
	GMI announces three executive appointments

GMI announces GMI X™

Today, businesses need timely, authentic and relevant responses to inform their strategic decisions and remain agile in a highly competitive and volatile global economy. GMI is pleased to announce a series of enhancements to its sampling and quality technologies in the context of the GMI X vision, a comprehensive set of technologies and business processes that, along with GMI's 10 million-strong global panel, delivers the right information from the right people at the right time.

GMI's enhanced set of technologies provides uniquely identified online respondents from around the globe by rigorously evaluating their authenticity throughout the panelist lifecycle - from the time they register and start a survey, during survey participation, and all the way to incentive redemption. GMI combines respondents' self-declared information with observed online behavior to provide the highest-quality sample based on a more comprehensive view of each respondent. The first step towards the GMI X vision is a series of enhanced panel quality initiatives that include:

• Stricter controls at the panel registration stage, including fraud screening, location detection and proprietary algorithms for duplicate prevention, to ensure only authentic, unique respondents can register and join the panel
• New and better ways to ensure respondent authenticity within the panel, including improved incentive redemption monitoring to identify fraudulent respondents and remove them from the panel
• Enhanced respondent profiling to drive quality of panelist and customer insight, and improve the ability to reach specialized panelists
• Strengthened in-study quality controls to prevent duplicate responses, especially critical in studies involving multiple sample sources

Read the GMI X press release »
Download the GMI X brochure (PDF) »
Request a global panel quote »

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Panel spotlight: Netherlands

The Netherlands is one of the world's top spenders in online research. In 2007, ESOMAR ranked the country fifth out of the top 10 nations with the highest online research spend, reporting market research revenues of $402 million, 25 percent of which was conducted online.

Eighty-two percent of the Dutch population is already online, representing some 13 million consumers (source: Internet World Stats). With GMI's online consumer panel, you can easily reach over 150,000 unique, highly profiled Dutch respondents, and gather authentic consumer opinions, fast and cost-effectively. GMI's Dutch consumer panel is representative of the country's national online population and well-balanced between males and females to ensure high response rates. In light of growing demand, GMI will continue to grow its Dutch online panel from multiple sources, including popular websites, publishers and secure email address databases, to serve the online research needs of its clients.

Request a Dutch panel quote »
About GMI's consumer panel »
Download the GMI Global Panel Book (PDF) »

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GMI's ARF conference paper is now available for download

A series of research-on-research studies conducted over the past 12 months has clearly proven that Flash^®-based online surveys can boost respondent engagement, leading to higher-quality data and higher return on research investment. The most recent findings of this research are now available in a paper authored by Deborah Sleep, Founder and Managing Director of Engage Research, and Jon Puleston, Vice President of GMI's Interactive Group, who presented at the ARF Annual Convention and Expo in New York City early April.

Download the ARF conference paper (PDF) »
View the latest GMI Interactive demos »
Request a GMI Interactive quote »

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Connect with GMI at the Insight Show in London

Once again this year, GMI will be exhibiting at the Insight Show held at the Grand Hall Olympia in London, UK, from June 30^th to July 1^st. We will be featuring our latest developments in panel quality, and look forward to seeing you at Booth D133 to show you how you can enhance the quality of your market data by tapping into millions of unique, authenticated online respondents all over the world.

For the first time this year, the Insight Show will be part of MarketingWeek Live, a larger event that provides European researchers and marketers with a single forum for research, online marketing, data marketing and in-store marketing, while enabling them to take advantage of the convergence and integration of job functions into their day-to-day responsibilities.

Request an appointment with GMI at the show »
Click here for a free registration »
Learn more about the Insight Show »

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GMI announces three executive appointments

Sean O'Neill	Joel Rosenberger	Dave Sampson

GMI has appointed Sean O'Neill, Joel Rosenberger and Dave Sampson in three core leadership positions to strengthen its GMI X^™ vision that provides businesses with the right information from the right people at the right time.

Sean O'Neill is Vice President of Product and Program Management, responsible for developing GMI's next-generation product strategy, pricing and feature roadmap. As Vice President of Engineering, Joel Rosenberger is in charge of leading GMI's product development team. Dave Sampson joins GMI as Vice President, Demand Generation and Customer Experience, responsible for the global coordination and execution of GMI's marketing strategies, as well as panel acquisition, retention and panelist lifetime value.

"The backgrounds that Sean, Joel and Dave bring to GMI will help us deliver on the technology initiatives that fulfill the promise of the GMI X vision," explains Luis Salazar, GMI's CMO. "GMI has been leading the innovation agenda for global online research for the past 10 years. With GMI X, we will continue to leverage technology to enhance online market research, ensure our clients gather the best possible market information for their strategic decisions, and provide our survey respondents with an engaging online experience."

Read the press release »
What is GMI X? »
Download the GMI X brochure (PDF) »
Request a global panel quote »

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