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ESOMAR Congress 2012 - Atlanta, GA
Event Date: September 9-12, 2012
GMI involvement: Sponsor, speakers and at booth 68
Meet the GMI team: Dan Fitzgerald, Mitch Eggers, Jon Puleston
GMI is proud to be a Gold Sponsor of ESOMAR Congress this year. Enjoy coffee on us throughout the conference and the occasional treat, including some fresh peach cobbler. Stop by our booth 68 to let us know how you like the treats, refresh your coffee and find out more about GMI.
Speaking at the ESOMAR Congress will be GMI’s Mitch Eggers and Jon Puleston. Join them on Tuesday, September 11, when they get on stage to present their paper called:
Data Quality: What Should We Really Be Worrying About?
A multi-country examination of the relative importance of various online research techniques and their impact on data authenticity
Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross-cultural responses to survey design and its effect on participant engagement. Very little is understood about the impact of these factors. Is it more important to focus on the quality of the survey design or the intrinsic quality of the panel? Should researchers worry more about speeders, liars, or authenticating identity? Is demographic balance of the panel or its source more important? Should researchers focus on question design to make research more engaging or the psychology of the respondent? How do all these factors vary country by country?
Schedule an appointment with the GMI team
Please visit the event site for an overview or to register.