Company: Press Release
GMI Interactive and Mintel win ARF Great Minds Award for Quality in Research
GMI Pinnacle and GMI Interactive recognized for Innovation
Bellevue, WA – March 25, 2011 - GMI (Global Market Insite, Inc.), a provider of technology enabled solutions for global market research and Mintel, a leading market intelligence provider, were presented with the award for Quality in Research at the Advertising Research Foundation (ARF) Great Minds event in New York this week. GMI Pinnacle and GMI Interactive were also recognized with Certificates of Distinction for Innovation.
Every year, the ARF celebrates outstanding research minds in the industry with Great Minds Awards. “It is an honor to win this award with our client Mintel, said Jon Puleston, VP of GMI Interactive. “ The success of these newly designed surveys demonstrates the impact that survey design has on improving the quality of the data we can deliver to our clients. The more engaged respondent provides more thorough insight allowing us to deliver better results,” he added.
One of the most important parts of Mintel’s online research activity in the UK is a regular set of online surveys that measure awareness, use and attitudes towards key brands in different product categories. “We are delighted that the value of our research has been recognized by this award,” said Mark Brechin, Global Head of Research Services at Mintel. “Our goal in redesigning our surveys was to improve respondent engagement and the overall quality of our data. Working together with GMI Interactive, we reduced dropout rates by as much as 75% and completion rates improved by over 90% - some of the highest results in the industry.”
GMI Pinnacle, a patent-pending sampling solution that delivers a consistently balanced and representative set of respondents in real time against defined industry or client benchmarks, was awarded with a Certificate of Distinction for its innovative approach to addressing challenges and shortages in capacity, quality and representivity in a dynamic online marketplace. GMI Interactive, a solution for interactive survey design that engages the respondent with audio, video and innovative question types, was also awarded with a Certificate of Distinction for innovation in survey design. “We are very proud of our innovation and industry leadership in the area of improving overall data quality in market research, said Mike Brochu,” CEO of GMI. “This recognition re-enforces our commitment to addressing the needs of market researchers and providing our customers with the highest quality, consistent and representative data.”
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. For more information, please visit us online at www.gmi-mr.com or email us.
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.
< Back to current news