Company: Press Release
ESOMAR Awards GMI's Jon Puleston and University Of Wollongong's Duncan Rintoul as the Winner Of Asia Pacific 2012 Best Paper
Shanghai, China, 17 April 2012 – Jon Puleston, Vice President of Innovation at GMI (Global Market Insite, Inc.) and Duncan Rintoul, University of Wollongong, Australia, received the award for Best Paper at the ESOMAR Asia Pacific 2012 event held from 15 to 17 April in Shanghai, China.
Their paper, entitled, “Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning techniques”, explores how well do creative survey techniques perform in non-western cultures and if creative techniques help reduce the cultural response style biases that create problems when conducting multi country surveys.
"So far, most of the research has been focused on single market studies among the Western countries. There has been little or no research to explore the impact of these new techniques in multiple countries and very little academic based scrutiny of these techniques", states Rintoul.
"Following the growing popularity of online surveys across the new and emerging markets across the Asia Pacific region, I hope our findings will provide significant value by taking the guess work out of understanding how well some of these techniques work in different cultures", adds Puleston.
ESOMAR, the world association for market, social and opinion research professionals, automatically nominated the paper for this year's Excellence Award, that carries an ESOMAR-sponsored prize of 4,000 Euros, which will be presented to the best overall paper of the season at the ESOMAR Annual Congress in Atlanta, 9 - 12 September, 2012.
The paper is available for purchase from ESOMAR.
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. GMI became a Lightspeed Research company in 2011. For more information, please visit www.gmi-mr.com.
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Lightspeed Research (www.lightspeedresearch.com) is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.
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