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Market research resources at your fingertips
Looking for more information about GMI or helpful tools to make your daily job easier? You've come to the right place! The new GMI Resource Center is full of useful and relevant information to aid your market research efforts.
Peruse the download center to access white papers, how-to guides, panel books, GMI product brochures and more. The customer testimonials section offers a snapshot into the strong relationships we maintain with our clients, and what you can expect from partnering with us. Check out our sample size calculator to determine how much sample you need for your research project. In resource links, you'll find the GMI Blog, MarketResearchTerms.com - a GMI-hosted website that defines an extensive list of market research terms, and more.
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All documents are in .PDF format |
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Panel books |
Global panel book
Take an in-depth look at GMI's consumer panels spanning 200 countries and territories around the world. |
Specialty panel book
Access hard-to-reach market segments with GMI’s specialty panels, including IT professionals, gamers, ethnicities and more. |
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White papers |
26 questions to help research buyers
GMI's Answers To ESOMAR'S 26 Questions To Help Research Buyers. Discover how GMI maintains top-quality panel and reduces your time-to-market. |
A researcher's guide to outsourcing
Outsourcing, or contracting out, is a regular feature of the new economy. Find out why you should outsource, and which parts of your business benefit most from the strategy. |
Choosing a conjoint method
By Sawtooth Software
Many new developments in the conjoint analysis field have made the methods better than ever, but have also made it more difficult to choose among methods. Learn more. |
Helping managers understand the value of conjoint analysis
By Sawtooth Software
Learn about the two main challenges of providing market intelligence for managers: meeting managers' objectives with useful, valid results, and communicating those results effectively. |
How-to guide: Three essential panel quality checks
Are you sourcing online panel from quality sources? Run these three essential quality checks to find out. |
Managerial overview of conjoint analysis
By Sawtooth Software
A great deal of market research commissioned today is descriptive in nature rather than predictive. Learn more about conjoint analysis. |
Modern market research in a networked world: The evolution of global market research
By Frost & Sullivan
Explore how market research has changed over the course of time, especially recently with new technology and developing nations. |
The online research industry: An update on current practices and trends
By Cambiar LLC
Discover the findings of a survey of research companies, and how they conduct online research in this top-line report. |
Online survey best practices: Maximizing response rates
From pre-marketing and effective invitations, to incentive strategies and survey design, follow these best practices to ensure high participation rates in your surveys. |
Panel integrity
By Frost & Sullivan
Identifying, qualifying and securing the cooperation of respondents is still a challenge for market researchers. Learn more as Frost & Sullivan reviews the use of respondent panels. |
Speed up your research without sacrificing quality
Product development lifecycles are becoming shorter and shorter. Learn how to keep up with rapidly changing customer behavior and trends. |
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Case studies |
Aite Group
Aite Group leverages GMI's U.S. consumer panels for
financial research. |
BrainJuicer
BrainJuicer leverages GMI's global panels for innovative research methodologies. |
BusinessWeek Research Services
BusinessWeek Research Services collects 150 completes from hard-to-reach Chinese segment within a week using GMI's global panels. |
Communique Partners
Communique Partners leverages GMI Net-MR and Net-Panel for in-home window treatment product placement tests. |
Interpret
Up-and-coming media measurement and market research agency grows by over 700% in one year thanks to GMI solutions. |
Leo Burnett UK
Leo Burnett UK hires GMI to cut costs and turnaround time while improving quality. |
OnSurvey
OnSurvey combines GMI's global panels and multilingual market research software. |
Resonance Technologies
Resonance Technologies relies on GMI's high-quality global panel for in-depth insights. |
Sponsorship Research International (SRi)
SRi helps brands keep a finger on the pulse of fans' opinions with GMI. |
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GMI bylines |
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GMI product brochures/collateral |
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