Global Panel: Panel Profiling

Find targeted sample with GMI's profiled panelists

• Demographics — Panelists are profiled far beyond age, gender and location, and can be targeted on income, ethnicity, household size, marital status and education.
• Product ownership — GMI panelists complete a series of detailed questionnaires on vehicle make and model, home appliances, consumer technology, and much more.
• Behavior — We ask panelists about a range of high-research-value behaviors, including retail shopping, media consumption, dining, leisure activities, etc.
• Financial — We ask for (and get) answers to difficult questions including personal and household income, net worth, credit card usage and more.
• Lifestyle — Where applicable, we profile panelists on topics such as travel, health, pet ownership, video gaming and more.
• Professionals — GMI specialty panelists are profiled on a range of attributes that allow us to target the most unique specifications including:
  • B2B — Panelists are profiled on job title, industry vertical, company size and more.
  • IT — We ask our IT panelists about their role in the company and more; decision maker, decision influencers, job title, industry vertical, company size.
  • Health care — Our medical panelists are profiled on their medical profession as well as patient information.