Panel quality is our priority
GMI has been a leader in technology enabled market research solutions for more than a decade. We continue to invest in next-generation technology that provide researchers access to the right people, at the right time, delivering results our clients can count on for enhanced business decisions.
One respondent per survey, period
When you partner with GMI for online sample, you can be confident that you will receive unique, high-integrity data. GMI goes to great lengths to ensure individuals only respond once to a particular survey. We have strict quality controls throughout a respondent lifecycle to ensure this, including:
- Fraud screening and location-verification technology
- Industry-standard digital fingerprinting, combined with proprietary duplication-prevention technology, to block respondents from entering the same survey more than once
- Daily panel scrubs to remove unresponsive, suspicious, or otherwise low-quality panelists
- Learn more about ensuring unique responses
Honest, valid responses for high-quality research
If a respondent has been approved to join the panel, he/she must maintain good behavior as a member. GMI utilizes technology to ensure conscientious and well-intentioned behavior:
- Monitor incentive-redemption patterns to identify and remove fraudulent panelists
- Flag individuals speeding through surveys, straight-lining responses or providing false responses to trap questions
- Strict enforcement of a "three strikes you're out" policy — panelists removed after repeated behavioral violations
- Learn more about ensuring valid responses
Enhanced control of panel database
GMI utilizes technology to offer our clients greater control and insights:
- We can append additional demographic data providing more insight into survey respondents
- GMI can cross-reference our survey respondent database with customer-provided data to provide a deeper understanding of survey respondents
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