Specialty African-American Panel

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Reach over 100,000 quality, dynamic panelists. Discover the potential of a highly profiled and selectively recruited African-American online panel. View our specialty panel book

Although African-Americans make up 13% of the U.S. population and wield $761 in buying power*, they are still a relatively untapped market for researchers. According to Media Audit's Media Day Analysis (January 2006-April 2007), more than 21 million African-Americans are online, spending an average of five hours online per day, two hours more than the general population.

Gain access to this diverse segment with the GMI African-American Panel. The panel, recruited, profiled and managed separately from our main consumer panel, recently reached the 100,000 panelist mark, and is still growing rapidly. Panelists are profiled on a variety of attributes to allow for more targeted research, and the quality of the panel is high. Panelists are recruited from sites and sources that cater specifically to African-Americans, and we closely monitor the panel for straight-line clickers, speedsters and other low-quality responses.

Panelists are double-opted in to the panel, and are profiled on a wide range of attributes, including:

• Age
• Gender
• Full mailing address
• Date of birth
• Language
• Household income
• Employment status
• Education level
• Marital status
• Neighborhood
• Industry
• Workplace/company
• Number of children in household
• Number of children attending college in household

More Information?

• Request pricing
• Download our Global Panel Book for more information on our panel capabilities
• View a Frost & Sullivan white paper about GMI panel integrity

*Selig Center for Economic Growth, Terry College of Business, University of Georgia, 2005