Basic consumer profiling

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Basic

GMI's online consumer panel is highly profiled to provide the demographics you need to conduct market research with confidence. The following are some of the basic demographic data points we collect from our panelists:

Age Gender Ethnicity Caucasian African (African-American) Asian (non Pacific Islander) Pacific Islander (including Hawaiian) Central Asian Chinese Middle Eastern/North African Mixed racial heritage from Caribbean Islands Native American, Eskimo, Aleutian Other (please specify) Hispanic origin Mexico Puerto Rico Cuba Central or South America Spain Caribbean Other Hispanic origin Year Hispanic ancestors immigrated to USA Mixed racial ancestry Religion Buddhism Christianity Hinduism Islam Judaism Sikhism Non-religious (secular, agnostic, atheist) Prefer not to answer Other (please specify) Sexual orientation Heterosexual Homosexual Bisexual Prefer not to answer

Marital status Never married Married Divorced Widower Separated Children or grandchildren Age and gender of children Country of birth Preferred language Complete studies in other languages Education Levels based upon localization Primary decision maker Groceries Wine/beer New automobiles Used automobiles Computer hardware/software Financial services/investment Insurance Small household appliances Large household appliances Communication services Home electronics Internet connection Real estate Home improvement None of the above

For more information on GMI panel capabilities, please request a quote or download the GMI Global Panel Book.