Financial panel profiling

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GMI online panel profiling attributes for financial market research

GMI's online consumer panel is highly profiled to provide the demographics you need to conduct financial market research with confidence. The following are some of the financial demographic data points we collect from our panelists:

Number of credit cards Average credit card balance Number of debit cards Type of household accounts Savings Checking Money market Full-service brokerage Discount brokerage Self-directed retirement Mutual funds Other (please specify)

Vacation home/investment properties Next property refinance Home insurance provider Home mortgage Mortgage company

For more information on GMI financial panel capabilities, please request a quote or download the GMI Global Panel Book.