Vehicle Owner Profiles

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Vehicle demographic information includes:

1. Number of vehicles owned in household
2. Year, make model and category (economy, compact, full-size, etc.) of each vehicle in the household
3. In the market to purchase or lease a new vehicle?
4. Decision making involvement
5. Auto insurance claims in the last 12 months
6. Name of auto insurance provider
7. Emergency Roadside Assistance used in the last 12 months
8. Other vehicles owned (motor home, motorcycle, etc.)
9. RV purchased in last 12 months
10. Brand and year of the RV purchased
11. Motorcycle purchased in last 12 months
12. Brand and year of motorcycle purchased
13. Watercraft ownership, and type of watercraft owned (fishing boat, speed boat, jet ski, etc.)
14. Brand and year of boat purchased