Global Panel Recruitment Methods

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Maintain the integrity of your research data. GMI recruits panelists worldwide from more than 500 unique sources, continually adhering to the highest standards of panel quality and guaranteeing pure sample for your research needs. Request pricing

Panel recruitment methodology

GMI aspires to the highest standards of quality at every point of interaction with our panelists, ensuring that your data will be as accurate as possible. Some of our diverse global panel recruitment methods include:

• Web advertising
• Permission-based databases
• Telephone recruitment (CATI)
• Public relations
• Partner-recruited panels
• Alliances with heavily trafficked portals

Panel integrity

Our panel recruitment method requires that panelists are filtered through PureSample, GMI's public database of deceptive panelists, to ensure quality sample. GMI launched PureSample in 2006 with the intent to curb deceptive practices among panelists. All GMI panelists go through an extensive filtering process before inclusion in studies.

Read more about panel integrity

Data privacy

GMI is a signatory of the European Union Safe Harbor agreement on data privacy, and we believe it is essential to meet the following panel management objectives at all times:

• Provide a clear, accessible and current privacy policy for all participants
• Commit to supporting best practices in panel methodology research for online research
• Apply online best practices that are respectful of local and national norms
• Communicate with panelists in the language and terms that make them feel most comfortable
• Supply consumers with interesting and engaging ways to share their opinions
• Share our best practices with partners and licensees