Online panel quality

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Access the right information from the right people at the right time

One respondent per survey, period.

When you partner with GMI for online sample, you can be confident that you will receive unique, high-integrity data. GMI goes to great lengths to ensure that individuals may only respond to a particular survey one time, even if they belong to multiple online panels. We have implemented quality controls throughout the respondent lifecycle to ensure this, including:

• Duplication screening at panel registration
• Panel scrubs to remove duplicates
• Digital fingerprinting to prevent duplication within a study

Find out how we do it. Download the fact sheet:

How We Do It: Ensuring unique responses

Honest, valid responses for high-quality research

To get the right information, you need access to the right people who will provide honest responses for your research studies. GMI heavily screens the entry point to our online panel to block dishonest or suspicious respondents from joining, using fraud detection, location-verification technology and more. We also closely monitor our recruitment sources to ensure that the respondents they recruit are as well-intentioned as possible.

If a respondent has been approved to join the panel, he/she must maintain good behavior as a member. GMI strictly enforces a "three strikes you're out" policy, and panelists are ejected and blacklisted after their third behavior violation. Such violations include speeding through surveys, straight-lining responses or providing openly false responses to trap questions. In addition, GMI monitors respondents' incentive-redemption patterns to identify and remove fraudulent panelists.

Find out how we do it. Download the fact sheet:

How We Do It: Ensuring valid responses

Get more information

For more information about GMI’s online panel quality-control methods, please download the following fact sheets:

• How We Do It: Ensuring unique responses
• How We Do It: Ensuring valid responses

To submit a request for pricing, click here. For additional information, please contact us.