Specialty direct-to-youth panel

Tap the only global, direct-access youth panel

Turn to GMI for all of your youth market research needs. Through our exclusive relationships, only GMI gives you access to one of the most highly profiled sources of youth sample on the web.

Take advantage of quality youth panel responses

Youth panelists receive fun and unique incentives, enabling GMI to provide superior quality data for your traditional and online youth panel market research. Expect high response rates and quality opinions when you engage GMI's specialty youth panel.

Youth panelists earn points for responding to online surveys.
Games are offered on-site, along with loyalty programs and newsletters to engage the youth panel.
Participation in weekly polls lets youth panel members share their ideas with each other and maintains a sense of community.

Honest answers directly from kids

We closely manage our youth panel to provide the purest sample for your research. With parental consent handled through our partners, you can obtain answers directly from kids to optimize research validity.

Children under the age of 13 have provided written parental consent to join GMI's youth panel.
All panelists are double opted-in.
Our youth panel is highly profiled in numerous attributes.

Secure youth panel research

GMI is committed to providing our clients with quality youth sample. We are strictly compliant with both the Children's Online Privacy Protection Act (COPPA) and the Children's Advertising Review Unit (CARU). Choose GMI to safely and confidently field your study with age appropriate content and interview-length.

Frequently asked questions (FAQs)

How do I know I'm getting actual teens and children to respond instead of their parents?
What ages does GMI's specialty youth panel cover?
How do I know that this is safe and secure method for teens and children?
How do you keep teens and kids engaged in the panel?

1. How do I know I'm getting actual teens and children to respond instead of their parents?

To ensure you are actually speaking with a teen or child in an online environment, you need to begin by recruiting from the online properties they dominate. GMI's recruiting partners are comprised almost exclusively of youth members, with age confirmed an average of 3 times through various registration processes. Garnering required parental consent during registration allows parents to opt their child out of participation if direct access is not approved. Once consent is provided, GMI carefully screens surveys for sensitive subject matter to ensure we deliver on our promise of a positive experience for children and teens.

2. What ages does GMI's specialty youth panel cover?

GMI's specialty youth panel covers ages 6 - 21 years.

3. How do I know that this is safe and secure method for teens and children?

GMI's specialty youth panel is both COPPA and CARU compliant.

COPPA stands for "Children's Online Privacy Protection Act," and applies to the online collection of personal information from children under 13. These rules, effective April 21, 2000, spell out what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online. More information

CARU stands for "Children's Advertising Review Unit." CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's Self-Regulatory Guidelines for Children's Advertising, CARU seeks change through the voluntary cooperation of advertisers. More information

4. How do you keep teens and kids engaged in the youth panel?

Youth panelists earn points for responding to online surveys.
Games are offered on-site, along with loyalty programs and newsletters to keep youth panel members engaged.
Participation in weekly polls lets youth panelists share their ideas with each other and maintains a sense of community.