GMI Direct-to-Youth - Frequently Asked Questions

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1. How do I know I'm getting actual teens and children to respond instead of their parents?
2. What ages does GMI's specialty youth panel cover?
3. How do I know that this is safe and secure method for teens and children?
4. How do you keep teens and kids engaged in the panel?

1. How do I know I'm getting actual teens and children to respond instead of their parents?

To ensure you are actually speaking with a teen or child in an online environment, you need to begin by recruiting from the online properties they dominate. GMI's recruiting partners are comprised almost exclusively of youth members, with age confirmed an average of 3 times through various registration processes. Garnering required parental consent during registration allows parents to opt their child out of participation if direct access is not approved. Once consent is provided, GMI carefully screens surveys for sensitive subject matter to ensure we deliver on our promise of a positive experience for children and teens.

2. What ages does GMI's specialty youth panel cover?

GMI's specialty youth panel covers ages 6 - 21 years.

3. How do I know that this is safe and secure method for teens and children?

GMI's specialty youth panel is both COPPA and CARU compliant.

COPPA stands for "Children's Online Privacy Protection Act," and applies to the online collection of personal information from children under 13. These rules, effective April 21, 2000, spell out what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online. More information

CARU stands for "Children's Advertising Review Unit." CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's Self-Regulatory Guidelines for Children's Advertising, CARU seeks change through the voluntary cooperation of advertisers. More information

4. How do you keep teens and kids engaged in the youth panel?

• Youth panelists earn points for responding to online surveys.
• Games are offered on-site, along with loyalty programs and newsletters to keep youth panel members engaged.
• Participation in weekly polls lets youth panelists share their ideas with each other and maintains a sense of community.

Related links

• Request a proposal
• Request information
• Download our Global Panel Book for more information on our panel capabilities
• View a Frost & Sullivan white paper about GMI panel integrity