Conjoint Software & Surveys

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Continually track respondent's preferences throughout the survey lifecycle. Let GMI fill all of your conjoint research needs. GMI offers several different conjoint methodologies, including adaptive conjoint (ACA), choice-based conjoint (CBC) and max/diff conjoint. Integrate any of these methodologies with your conventional market research studies on a per-project basis. View our ACA conjoint software demo View our CBC conjoint software demo

Sawtooth Software conjoint programming

GMI and Sawtooth Software, maker of the most widely used conjoint software analysis tools in the world, have formed an important strategic alliance.

GMI Services provides conjoint services to both Sawtooth Software and GMI customers, and Net-MR® customers can integrate Sawtooth Software's conjoint analysis tools into their online surveys. Contact us today!

Conjoint capabilities

• Adaptive conjoint analysis (ACA)
  Design a computer-interactive interview that intelligently adapts questions based on respondents' previous answers and considerations. Explore "what if" scenarios by changing pricing, product formulating or marketing activities. Net-MR can study up to 10 attributes, and each attribute can include up to 15 levels of "intelligence".
• Choice-based conjoint (CBC)
  Use the popular CBC method to base your questionnaire around respondents' preferences, rather than their rankings. Respondents can choose "None" rather than rank a list of products they wouldn’t choose anyway, thus allowing you to identify lack of demand and other traits that are more similar to what buyers actually do in the marketplace.
• Max/Diff conjoint

Why use Net-MR for conjoint?

Net-MR, an integrated suite of market research tools, offers many benefits, including:

1. Cost-Effective
   Conduct ACA and CBC conjoint studies with GMI's cost-effective conjoint software and market research services solutions, and help your firm maximize its competitive advantage while minimizing expenses
2. Integration
   Combine conjoint research with other traditional interviewing techniques. Use other Net-MR tools to support project execution, including panel management, client management, analysis tools, and our industry-leading client portals for data delivery
3. Value
   Outsource your project work to GMI so you can concentrate on building your research business and providing high-end market research consultation