White papers and case studies

Online Survey Best Practices: Maximizing response rates
From pre-marketing and effective invitations, to incentive strategies and survey design, follow these best practices to ensure high participation rates in your surveys.

25 Questions to Help Research Buyers
Gain insight into our best practices, from panelist recruitment and profiling to panel management and project deployment, and discover how GMI maintains top-quality panel and reduces your time-to-market.

Choosing a Conjoint Method
By Sawtooth Software
It is paradoxical that many new developments in the conjoint analysis field have made the methods better than ever but have also made it more difficult to choose among methods.

Helping Managers Understand the Value of Conjoint Analysis
By Sawtooth Software
Market researchers face two main challenges as they provide market intelligence for managers: (1) to meet managers' objectives with useful, valid results and (2) to communicate those results effectively.

Modern Market Research in a Networked World: The Evolution of Global Market Research
By Frost & Sullivan
Frost & Sullivan explores how market research has changed over the course of time, especially recently with new technology and developing nations.

Panel Integrity
By Frost & Sullivan
Identifying, qualifying and securing the cooperation of respondents is still a challenge for market researchers. Learn more as Frost & Sullivan reviews the use of respondent panels.

Managerial Overview of Conjoint Analysis
By Sawtooth Software
A great deal of market research commissioned today is descriptive in nature rather than predictive.

The Online Research Industry: An Update on Current Practices and Trends
By Cambiar Research
This topline report details the findings of a survey of research companies and how they conduct online research.

A Researcher's Guide to Outsourcing
Outsourcing, or contracting out, is a regular feature of the new economy. Find out why you should outsource and which parts of your business benefit most from the strategy.

Speed Up Your Research Without Sacrificing Quality
Product development lifecycles are becoming shorter and shorter. Customer behavior changes rapidly to leverage the latest competitive landscape and technological advances.

Resonance Technologies relies on GMI's high-quality global panel for indepth insights
GMI helps product research software start-up predict the potential of new concepts, products and advertisements.

GMI enables BusinessWeek Research Services to tap into hard-to-reach Chinese sample (Market Research)
BusinessWeek Research Services able to deliver 150 completes within a week with GMI's international panels.

Interpret LLC Builds Business on GMI Speed (Market Research)
Up-and-coming media measurement and market research agency grows by over 700% in one year thanks to GMI solutions.

Communique Partners Case Study (Market Research)
Communique Partners leverages GMI Net-MR and Net-Panel for in-home window treatment product placement tests.

Frost & Sullivan Case Study (Market Research)
This paper outlines the process used by Frost & Sullivan to select their software system.

HouseValues Case Study (Enterprise Feedback)
HouseValues, Deloitte's fastest-growing technology company in Washington State in 2004, enhances customer experience with GMI Enterprise Feedback Solutions.

Leo Burnett UK Case Study (Market Research)
Leo Burnett UK hires GMI to cut costs and turnaround time while improving quality.