Resource center
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 Market research resources at your fingertips
Looking for more information about GMI or helpful tools to make your daily job easier? You've come to the right place! The new GMI Resource Center is full of useful and relevant information to aid your market research efforts.
Peruse the download center to access white papers, how-to guides, panel books, GMI product brochures and more. The customer testimonials section offers a snapshot into the strong relationships we maintain with our clients, and what you can expect from partnering with us. Check out our sample size calculator to determine how much sample you need for your research project. In resource links, you'll find MarketResearchTerms.com - a GMI-hosted website that defines an extensive list of market research terms, and more.
Need help finding something? Contact us for assistance.
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All documents are in .PDF format |
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Panel books |
Global panel book
Take an in-depth look at GMI's consumer panels spanning 200 countries and territories around the world.
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White papers |
26 questions to help research buyers
GMI's Answers To ESOMAR'S 26 Questions To Help Research Buyers. Discover how GMI maintains top-quality panel and reduces your time-to-market.
A researcher's guide to outsourcing
Outsourcing, or contracting out, is a regular feature of the new economy. Find out why you should outsource, and which parts of your business benefit most from the strategy.
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Online survey best practices: Maximizing
response rates
From pre-marketing and effective invitations, to incentive strategies and survey design, follow these best practices to ensure high participation rates in your surveys.
Panel quality: Leveraging interactive techniques to engage online respondents
Our research revealed how boredom has a significant impact on the quality of data collected with online surveys (Conference paper, ARF Convention & Expo 2009)
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GMI collateral |
Briefing: The Next Ten Years
Read predictions for GMI and the future of online research, by Mike Brochu, GMI President & CEO.
How We Do It: Ensuring unique responses
GMI's comprehensive quality controls ensure your data won't be skewed by respondents taking your study more than once. Find out how we do it.
GMI Interactive brochure
Add fun, realism and interaction to your online surveys.
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Global panels brochure
Access consumer and specialty panels in 200 countries and territories.
How We Do It: Ensuring valid responses
Honest responses are crucial to gathering reliable market research data. Learn how GMI ensures valid responses for your market research studies.
GMI services brochure
Leverage GMI technology-enabled services to take your research to the next level.
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