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GMI helps ABI Research get primary research department off the ground.

ABI Research was founded in 1990 to assist manufacturers of wireless semiconductor components in understanding and entering new markets. With global headquarters in Oyster Bay, NY, and offices in Scottsdale, AZ, Singapore and London, UK, the syndicated technology research firm employs 60 people worldwide.

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Today, ABI Research provides business decision-makers with timely information on the economic impact of technological developments in a wide range of disciplines, along with in-depth analysis of market trends. The firm serves Fortune 500 companies in the mobile wireless and wireless connectivity space, the digital home, telematics and navigation, and enabling technologies.

Specific areas of expertise include business and consumer mobility, cellular PC modems, femtocells, mobile devices and networks, M2M (machine-to-machine communication), RFID and contactless communication, shortrange wireless technologies, Wi-Fi, consumer video technologies and multi-channel video, digital media, home networking, mobile content, commercial telematics, location aware services, emerging technologies, RF power devices and wireless semiconductors.

"I joined ABI Research a year ago, with the responsibility to set up the company's brand-new primary research practice," explains Janet Wise, Director, Primary Research at ABI Research. "I needed a partner that could help me get my department off the ground quickly, and turn around a high number of global consumer and business studies, on budget and within deadlines. I had previously worked with GMI at another company, and knew about their extensive panel reach and responsive service capabilities."

GMI has now become ABI Research's preferred vendor for multiple-country online studies. "Our primary research spans Western Europe and North America to Asia-Pacific," adds Wise. "GMI takes care of our survey programming and hosting, and supplies both consumer and specialty panels, including business end-users, networking and IT professionals. If I didn't have GMI as a reliable partner, I wouldn't have been able to conduct the number of studies I have achieved in the past nine months. The fact that GMI also has teams on the ground all over the world who can review my questionnaires and localize them if need be is very useful."

Online research has proven to be ABI Research's methodology of choice for the technology topics that they cover, such as broadband usage. "GMI's cost-effective pricing enables us to remain competitive in a bid situation, and pass on savings to our clients" concludes Wise. "We are also very happy with the data quality GMI provides. The team can adjust sampling and invitations on the fly to get me what I need, and optimize the results of each of my research projects."

For more information, please contact:

Muriel Guilbert
Senior Director, Global Marketing
GMI (Global Market Insite, Inc.)
Phone: +1 206-315-6480
Email: mguilbert@gmi-mr.com

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