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 Market research resources at your fingertips
Looking for more information about GMI or helpful tools to make your daily job easier? You've come to the right place! The new GMI Resource Center is full of useful and relevant information to aid your market research efforts.
Peruse the download center to access white papers, how-to guides, panel books, GMI product brochures and more. The customer testimonials section offers a snapshot into the strong relationships we maintain with our clients, and what you can expect from partnering with us. Check out our sample size calculator to determine how much sample you need for your research project. In resource links, you'll find the GMI Blog, MarketResearchTerms.com - a GMI-hosted website that defines an extensive list of market research terms, and more.
Need help finding something? Contact us for assistance.
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All documents are in .PDF format |
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Panel books |
Global panel book
Take an in-depth look at GMI's consumer panels spanning 200 countries and territories around the world.
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Specialty panel book
Access hard-to-reach market segments including IT professionals, gamers, ethnicities and more.
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White papers |
26 questions to help research buyers
GMI's Answers To ESOMAR'S 26 Questions To Help Research Buyers. Discover how GMI maintains top-quality panel and reduces your time-to-market.
A researcher's guide to outsourcing
Outsourcing, or contracting out, is a regular feature of the new economy. Find out why you should outsource, and which parts of your business benefit most from the strategy.
Choosing a conjoint method
By Sawtooth Software
Many new developments in the conjoint analysis field have made the methods better than ever, but have also made it more difficult to choose among methods.
Helping managers understand the value of
conjoint analysis
By Sawtooth Software
Learn about the two main challenges of providing market intelligence for managers: meeting managers' objectives with useful, valid results, and communicating those results effectively.
How-to guide: Three essential panel quality checks
Are you sourcing online panel from quality sources? Run these three essential quality checks to find out.
Managerial overview of conjoint analysis
By Sawtooth Software
A great deal of market research commissioned today is descriptive in nature rather than predictive. Learn more about conjoint analysis.
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Modern market research in a networked world: The evolution of global market research
By Frost & Sullivan
Explore how market research has changed over the course of time, especially recently with new technology and developing nations.
The online research industry: An update on current practices and trends
By Cambiar LLC
Discover the findings of a survey of research companies, and how they conduct online research in this top-line report.
Online survey best practices: Maximizing
response rates
From pre-marketing and effective invitations, to incentive strategies and survey design, follow these best practices to ensure high participation rates in your surveys.
Panel integrity
By Frost & Sullivan
Identifying, qualifying and securing the cooperation of respondents is still a challenge for market researchers. Learn more as Frost & Sullivan reviews the use of respondent panels.
Speed up your research without sacrificing quality Product development lifecycles are becoming shorter and shorter. Learn how to keep up with rapidly changing customer behavior and trends.
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Case studies |
ABI Research
GMI helps ABI Research get primary research department off the ground.
Aite Group
Aite Group leverages GMI's U.S. consumer panels for financial research.
AllPoints Research
AllPoints Research partners with GMI for consumer panels, service, and global footprint.
BrainJuicer
BrainJuicer leverages GMI's global panels for innovative research methodologies.
BusinessWeek Research Services
BusinessWeek Research Services collects 150 completes from hard-to-reach Chinese segment within a week using GMI's global panels.
Communique Partners
Communique Partners leverages GMI Net-MR and Net-Panel for in-home window treatment product placement tests.
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Interpret
Up-and-coming media measurement and market research agency grows by over 700% in one year thanks to GMI solutions.
Leo Burnett UK
Leo Burnett UK hires GMI to cut costs and turnaround time while improving quality.
OnSurvey
OnSurvey combines GMI's global panels and multilingual market research software.
Resonance Technologies
Resonance Technologies relies on GMI's high-quality global panel for in-depth insights.
Sponsorship Research International (SRi)
SRi helps brands keep a finger on the pulse of fans' opinions with GMI.
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GMI bylines |
A group that's wanting to be heard
10 things every brand should know about marketing to
African-Americans.
Quirk's Marketing Research Review, June 2008 (USA)
They watch, you learn
A discussion of eye-tracking and the role of this technique within advertising research.
Quirk's Marketing Research Review, April 2008 (USA)
Is Second Life the next frontier for market researchers?
Exploration of growing ways in which researchers can leverage the virtual world of Second Life for advertisement.
Admap, March 2008 (UK)
Virtually endless possibilities? Conducting research in Second Life
An analysis of Second Life and the futuristic opportunities it creates for companies to market their products and services.
Quirk's Marketing Research Review, July 2007 (USA)
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In search of niche markets: A how-to guide to using online specialty panels
An analysis of online specialty panel research and how to choose a credible panel vendor.
Quirk's Marketing Research Review, February 2007 (USA)
Online panels: An undeniable role in the future of
global research
A discussion pointing to the opportunities and challenges facing online panel research in the future.
Vue Magazine, December 2006 (Canada)
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GMI product brochures/collateral |
African-American panel brochure
Reach over 100,000 quality, dynamic panelists.
Gamers panel brochure
Get in the game! Access thousands of highly profiled gamers.
Global panels brochure
Access consumer and specialty panels in 200 countries and territories.
GMI Interactive brochure
Add fun, realism and interaction to your online surveys.
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IT professional panel brochure
Access millions of IT professionals around the globe, in real time.
Medical panels brochure
Reach high-quality, specialized medical panels.
GMI services brochure
Leverage GMI technology-enabled services to take your research to the next level.
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