Data processing services

Accelerate your research with GMI's data processing services

Expect industry-leading quality in market research data processing services from GMI's data processing team. Our client-tailored approach to each project ensures that we can produce the data you need, when you need it.

Reduced turnaround times

Save time on your research by letting our experienced data processing services team handle your project. Our team consistently delivers complex projects in a fraction of the time clients are accustomed to. In addition to reducing your research time, we also provide an unparalleled level of customer service, as our business has been built on lasting partnerships with our customers.

Advanced capabilities

Let our talented data analysis outsourcing teams enhance your data analysis. GMI's experience professionals have extensive training in the use of GMI's proprietary technology platform, Net-MR®, as well as Quantum and Wincross, the most advanced and powerful cross-tabulation software. Our advanced capabilities include:

Ability to produce a new, cleaned data file based on test statements, recodes, assignments and computed variables.
Real-time data editing.
Multivariate analysis - Using SPSS®.
Weighting, sorting, netting of rows and horizontal and vertical percent aging.
Wide array of statistical testing, including t-test, z-test, ANOVA and Chi-Square.
Unlimited tables and number of respondents.
Multitasking capabilities with efficient use of extended memory.
Create marginals, frequencies, counts and percentages.
Weighting by factors, targets, percentages or margins.
Means, medians, standard deviations, etc.
Produce complete variable distribution showing percentages, cumulative percentages and numerous descriptive statistics.

Experienced professionals

Our service teams have experience handling a wide range of projects, including the service industry, the technology/IT industry and FMCG's. A small sample of these projects include:

Brand tracking studies
Churn analysis
Customer satisfaction studies
Concept & product testing
Ad hoc studies