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GMI Interactive Surveys
Engage your respondents with fun and realistic Flash® surveys
Improve participation in your online surveys and increase the quality of your research data with GMI Interactive. Our state-of-the-art animated graphics and interactive techniques help create Flash® surveys that provide respondents with a fluid, entertaining experience for enhanced engagement.The results speak for themselves! In recent tests comparing traditional HTML surveys with interactive surveys, the latter showed increased completion rates by 17%, as well as an additional 13% when surveys featured extra creative elements.
In addition to custom Flash® surveys, GMI Interactive can be used for online click testing and virtual shopping. Click testing is a fast, cost-effective way to evaluate such media as magazines, print advertisements, billboards and copy, while virtual shopping environments allow for online product evaluation, including pricing, shelf placement and package design.
| Inject life into your surveys |
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Custom interactive surveysEngage your respondents with a dynamic, stimulating survey experience, and boost response rates. More... |
Media evaluationEvaluate ads, copy and more in a fraction of the time traditionally needed for media evaluations. More... |
Virtual shoppingConduct product testing in a virtual consumer environment, including pricing, shelf placement and package design. More... |
GMI Interactive survey demonstrations
Page flip click testing
- Click testing for media evaluation
- Faster and more cost-effective than
traditional media testing
Virtual shopping
- Evaluate packaging, pricing and more
- Simulates the shopping experience, all the
way to checkout
Custom-designed bookstore
- Simulates a bookstore shelf
- Respondents can pick up books, view front
& back covers and inner pages
Readership survey
- Magazine article placement and ad
evaluation - Page flip technology
Grid question alternatives
- Standard grid / matrix questions can
increase survey drop-off - View 15 more engaging question types
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