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GMI Interactive Surveys

Engage your respondents with fun and realistic Flash® surveys

Improve participation in your online surveys and increase the quality of your research data with GMI Interactive. Our state-of-the-art animated graphics and interactive techniques help create Flash® surveys that provide respondents with a fluid, entertaining experience for enhanced engagement.

The results speak for themselves! In recent tests comparing traditional HTML surveys with interactive surveys, the latter showed increased completion rates by 17%, as well as an additional 13% when surveys featured extra creative elements.

In addition to custom Flash® surveys, GMI Interactive can be used for online click testing and virtual shopping. Click testing is a fast, cost-effective way to evaluate such media as magazines, print advertisements, billboards and copy, while virtual shopping environments allow for online product evaluation, including pricing, shelf placement and package design.

Inject life into your surveys
GMI Interactive survey demos

Custom interactive surveys

Engage your respondents with a dynamic, stimulating survey experience, and boost response rates. More...

Media evaluation

Evaluate ads, copy and more in a fraction of the time traditionally needed for media evaluations. More...

Virtual shopping

Conduct product testing in a virtual consumer environment, including pricing, shelf placement and package design. More...

GMI Interactive survey demonstrations

Page flip click testing

  • Click testing for media evaluation
  • Faster and more cost-effective than
    traditional media testing

Virtual shopping

  • Evaluate packaging, pricing and more
  • Simulates the shopping experience, all the
    way to checkout

Custom-designed bookstore

  • Simulates a bookstore shelf
  • Respondents can pick up books, view front
    & back covers and inner pages

Readership survey

  • Magazine article placement and ad
    evaluation
  • Page flip technology

Grid question alternatives

  • Standard grid / matrix questions can
    increase survey drop-off
  • View 15 more engaging question types

Basic features

  • Main question types available
  • Sliders, click-to-zoom and more

Take an Interactive demo survey