Virtual shopping surveys and virtual publication surveys

Test product performance using virtual shopping environments

Product testing no longer requires a physical presence or costly handouts. Tap the minds of buyers online and see precisely what they see. GMI Global Panels can even provide the respondents you need.

GMI has developed a range of virtual consumer environments for product testing and evaluation online. Such applications include virtual newspapers, virtual magazines, virtual supermarket shelves, and wrapped car visualizations. Testing your products in a virtual competitive environment is easy and cost effective.

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Virtual Publications

GMI has developed a specialized virtual publication platform to evaluate newspapers and magazines online. This powerful tool evaluates print publications amongst its readership quickly and easily, and is an ideal way for evaluating new products and competitive tests.

We offer a complete competitive brand evaluation service of any magazine or print brand, and can often create a virtual publication for testing within hours of being briefed.

Virtual Shopping Environments

We have created a range of different virtual shopping environments to allow product design to be tested online in a competitive setting. Virtual shopping environments can be designed to your own product requirements and can be easily integrated into conventional online surveys.

Virtual Product Evaluation

Virtual surveys explore products in more detail and evaluate what consumers are interested in.

We are able to integrate any form of clicking activity into the survey reporting, including dwell times on products and features to help understand in more detail consumers' reactions.

If you are launching a new product, be it a camera, car or mobile phone, we are able to design custom virtual surveys to evaluate these products online prior to their launch.

Our goal is to provide you with the best online surveys on the market and ensure you get the qualitative data you need. View our sample surveys to get a feel for what we can offer, or contact us for more information.