Surveys are device-optimized. Surveys are device-optimized with device recognition capabilities.
Multiple ways to launch: Push Notification, SMS or Email Invitation
Outcome randomisation with fixed and exclusive options
Question routing, filtering, masking and text piping
mCAPI set up for interviewers
Supports 35+ languages (including Arabic and Chinese)
MOBILE SURVEY DEMOS
Mobile Survey Demo: Quick Poll
Mobile Survey Demo: Diary Study
BE WHERE YOUR RESPONDENTS ARE
Harness the power of mobile for your research needs. Extensive mobile access among consumers and rapid advances in mobile technology provide distinct advantages for certain project types. GMI built GMI Mobile on the same state-of-the-art platform used to conduct its online surveys. The result – one integrated solution for various data collection methodologies.
GMI Mobile is the ideal research solution for:
ENHANCED REACH
GMI Mobile connects you to hard-to-reach segments of the population who prefer mobile communication: young adults, travelers, tech savvy and affluents.
DIARY AND CONSUMPTION STUDIES
Receive accurate and descriptive consumption or brand engagement data by enabling the respondent to capture experiences in real-time. The diary can be completed in offline mode any time a wireless signal cannot be accessed.
IN-THE-MOMENT RESPONSE
Because respondents typically participate in mobile surveys almost immediately, you can take the pulse of respondents as they experience an event.
PUSH SURVEYS
GMI Mobile can push surveys to pre-identified respondents at select times through an on-screen notification on our mobile app. Surveys can be removed at specific times as well.
MULTI-MODAL DEPLOYMENT
Deployment of mobile-optimised surveys via both online and mobile allows flexibility in research design and increases reach.
A PRE-SCREENED MOBILE PANEL READY TO TAKE SURVEYS
We have applied our wealth of experience managing online panels to build a mobile panel worthy of the GMI name. Our double-opted-in, deeply profiled, and regularly engaged GMI Mobile Panel is specifically built to support mobile research projects.
GAIN A COMPLETE PICTURE WITH MOBILE PASSIVE DATA
A subsection of our Mobile Panel has opted in to passively share their mobile usage and data. This provides researchers with a powerful tool that ties attitudinal data to behavioural data. Researchers can also survey respondents who perform specific actions or visit specific mobile sites.
GLOBALLY ACCESSIBLE
GMI Mobile is capable of collecting data through a native app and through the mobile web. Our surveys are globally accessible, supporting 94% of the world’s mobile operating systems:
In addition to smartphones, our surveys are compatible with feature phones, which significantly expand mobile research capabilities in South America, Africa, The Middle East, and Asia Pacific.
TIMELINE
QUICK POLLS
Setup, program and launch with results available within hours.
STANDARD MOBILE SURVEYS
Program and launch within as little as 1 business day and have complete results back in 1-2 days.
